Twitter’s new proprietor and CEO, Elon Musk, wasted little time placing his stamp on the influential social community. Instantly after Musk bought Twitter on Oct. 27, the billionaire started making important adjustments that embrace firing high executives and shedding half the employees.
Twitter’s saga with Musk was chaotic even earlier than he took management. He signed a deal in April to amass the corporate however then tried to again out of it, main Twitter to sue him. After months of pretrial skirmishes, Musk closed the acquisition proper earlier than a court-ordered deadline.
Here is the newest information about Musk’s takeover of Twitter:
Nov. 11: Twitter Blue subscription possibility vanishes
The choice to enroll in the $Eight a month subscription service Twitter Blue is no longer available on Twitter’s iOS app, as beforehand reported by The Verge. The shift comes days after the service launched for Apple units, and previous to its Android launch. Trying to subscribe on desktop directs you to the iOS app.
CNET can affirm that this manifests in two distinct methods: the choice to subscribe has vanished from the sidebar, or tapping the hyperlink provides you an error message.
“Thanks in your curiosity!” it reads. “Twitter Blue might be out there in your nation sooner or later. Please test again later.”
It is unclear why the corporate paused signups for the service, however a lot of customers reportedly purchased verification to impersonate brands and celebrities. An internal note posted on its Slack mentioned it stopped individuals from subscribing “to assist deal with impersonation points,” in accordance with tech outlet Platformer’s Zoë Schiffer.
Twitter did not instantly reply to CNET’s request for remark.
Nov. 10: Musk bans distant work and warns of chapter, legal professional says he is risking billions in FTC fines
Musk despatched his first emails to workers on Nov. 9, warning that “the financial image forward is dire.” He banned remote work except he personally accredited it, in accordance with Bloomberg, whereas The New York Instances reported that he instructed employees “absolutely the high precedence is finding and suspending any verified bots/trolls/spam.”
An legal professional on Twitter’s privateness group posted a message within the firm’s Slack warning that Musk’s deal with monetizing its customers is making him take dangerous steps, The Verge reported. It is apparently at explicit threat of incurring billions in fines from the Federal Commerce Fee within the wake of a Might settlement relating to .
Twitter’s chief privateness officer, Damien Kieran; Chief Data Safety Officer Lea Kissner; and Chief Compliance Officer Marianne Fogarty all resigned, The Verge famous. Kissner’s departure confirmed her departure in a tweet.
Musk additionally reportedly instructed workers chapter was a chance, Bloomberg reported, citing an individual conversant in the matter. Two extra Twitter executives — Yoel Roth, the corporate’s head of belief and security, and Robin Wheeler, who led advertising and gross sales at Twitter — additionally resigned, in accordance with the report. Wheeler then determined to remain on the firm after Musk persuaded her to take action, Bloomberg reported. Roth, Wheeler and Musk’s lawyer Alex Spiro did not reply to a request for remark.
Nov. 9: Musk tries to reassure advertisers amid confusion about test marks
Twitter’s rollout of ais messy. Twitter began including grey test marks and an “official” label to high-profile Twitter accounts however then scrapped a few of the adjustments hours later.
In an hour-long stay audio chat on Twitter later within the day, Musk mentioned the brand new labels are an “aesthetic nightmare when trying on the Twitter feed” and “one other method of making a two-class system.”
Esther Crawford, who oversees early-stage merchandise at Twitter, tweeted that the corporate would nonetheless be rolling out the “official” label however to authorities and business entities first. Twitter additionally began permitting individuals so as to add blue test marks to their profiles in the event that they pay $Eight a month for a Twitter Blue subscription. Scammers are already utilizing the brand new system to create faux accounts. Twitter mentioned it will droop accounts engaged in misleading ways and impersonation.
Within the audio chat, Musk mentioned Twitter’s plans for a content material moderation council and choices by firms to briefly pause their promoting campaigns on Twitter.
“I do not suppose having hate speech subsequent to an advert is nice. Clearly,” he mentioned. Musk additionally mentioned he thinks it would take Twitter a few months to create a content material moderation council.
He signaled, although, that he is not planning to decelerate on the subject of altering Twitter.
“The speed of evolution of Twitter might be an immense step change in comparison with what it has been prior to now,” he mentioned. “You recognize, if nothing else, I’m a technologist and I could make expertise go quick.”
Nov. 6: Paid test marks could also be pushed again, Musk cracks down on impersonation
Paid verification reportedly delayed till after election
Twitter is The New York Times.related to an $Eight month-to-month subscription service till after the , in accordance with
Impersonators get the boot
Musk warned that any Twitter account participating in impersonation with out clearly specifying that it is parody would get hit with a everlasting ban. In response, some customers modified their names to “Elon Musk,” which led to their suspension.
Nov. 5: Paying for test marks, listening to from Dorsey
Pay-for-verification plan exhibits up in iOS replace
Model notes for the newest iteration of Twitter’s app for the Apple iPhone confirmed up within the App Retailer, with a What’s New part that pointed to the verification function. The notes inform customers that “beginning at this time” for those who “enroll now” for an $8-a-month Twitter Blue subscription, “your account will get a blue checkmark, identical to the celebrities, firms, and politicians you already observe.” It seems, although, that this system hasn’t really kicked in but. Learn extra.
Dorsey weighs in
With information studies saying Twitter had laid off about half its employees, co-founder and former CEO Jack Dorsey took to the service to supply phrases of encouragement and to put blame on himself.
“I personal the accountability for why everyone seems to be on this state of affairs: I grew the corporate measurement too rapidly. I apologize for that,” Dorsey tweeted. He additionally referred to as Twitter staffers previous and current “resilient” and said, “I’m grateful for, and love, everybody who has ever labored on Twitter. I do not count on that to be mutual on this second.”
In April, Dorsey expressed his support of Musk taking on the corporate, however he additionally mentioned that in precept, he thought nobody ought to personal or run Twitter and that it ought to as an alternative be “a public good.”
Nov. 4: Musk says Twitter has had ‘huge drop’ in income
Since Musk’s takeover, a number of main advertisers, corresponding to Tesla rival Basic Motors, meals firm General Mills and pharmaceutical corporation Pfizer, have briefly paused their advert campaigns on Twitter. Musk tweeted that Twitter has had a “huge drop” in income, which he blamed on activist teams pressuring advertisers. Musk did not say in his tweet how a lot Twitter’s income has fallen, nor did he establish the activists. Within the tweet, Musk additionally mentioned Twitter hasn’t modified its content material moderation insurance policies.
Musk additionally made an look on the Baron Funding Convention, the place he famous that Twitter grappled with income challenges earlier than the acquisition and that he tried to get out of the deal.
Civil rights teams that met with Musk spoke out in regards to the layoffs.
“For starters, there is no solution to maintain election integrity in place in case you are chopping capability to do the monitoring in #TwitterLayoffs,” tweeted Rashad Robinson, president of racial justice group Shade of Change. The group is a part of #StopToxicTwitter, a coalition of greater than 60 organizations which are urging main advertisers to pause spending and spend money on content material moderation. Companions listed on the coalition’s web site embrace the Anti-Defamation League, the NAACP, Public Citizen, and the Union of Involved Scientists.
The Volkswagen Group and others reportedly paused advert spending due to considerations that advertisements might seem alongside problematic content material on the platform.
Nov. 3: Musk appears for methods to chop prices, lawsuit filed
Musk desires to chop prices and make Twitter much less depending on promoting.
Reuters, citing two sources conversant in the matter and an inner Slack message, reported that Musk directed Twitter’s group to search out greater than $1 billion in infrastructure value financial savings.
The corporate is different methods to generate profits exterior of promoting, together with “paywalled” movies and paid direct messages, The New York Times reported, citing two individuals with information of the matter and inner paperwork.
Musk is already making adjustments to Twitter’s work tradition. Bloomberg reported that Musk has eliminated “days of relaxation” from Twitter’s worker calendars and plans to cancel the corporate’s distant work coverage. Twitter did not instantly reply to a request for remark.
Twitter reportedly instructed workers in an e-mail that layoffs would occur. A lawsuit in search of class motion standing, accused Twitter of violating the federal Worker Adjustment and Retraining Notification (WARN) Act, which requires massive firms to provide least 60 days of advance discover earlier than mass layoffs, as beforehand reported by Bloomberg.
Nov. 2: Musk reportedly plans to chop half of Twitter’s workforce
Musk plans to chop about 3,700 jobs at Twitter, or half of the social media firm’s workforce, Bloomberg reported. Affected staffers are to learn of their destiny by Nov. 4, sources instructed the information outlet.
Musk additionally plans to reverse the corporate’s present work-from-anywhere coverage, requiring remaining workers to report back to an workplace, the unidentified sources mentioned.
In a single situation for decreasing Twitter’s workforce being thought-about, laid off employees might be supplied 60 days’ value of severance pay. Twitter customers have been bracing for layoffs since Musk introduced his bid for Twitter in April. One report indicated that.
Nov. 1: Musk suggests charging for verification
In a sequence of tweets, Musk floated the concept Twitteras a part of its subscription plan. The corporate’s subscription service, referred to as Twitter Blue, presently prices $5 per thirty days however would not embrace verification as a perk.
Twitter presently would not cost to confirm accounts with a blue test mark, and the badge is meant to be given out to accounts that the corporate determines are “notable, genuine and energetic.” The blue test mark is supposed to assist customers decide if an account of a celeb, journalist or different public determine is faux or not.
Musk tweeted that the value can be adjusted by nation and that the subscription would come with “precedence in replies, mentions & search, which is important to defeat spam/rip-off,” in addition to the “means to submit lengthy video & audio.” He additionally mentioned customers would see “half as many advertisements.”
Earlier within the day, The Wall Road Journal reported that Twitter Blue subscribers will lose access to ad-free articles from publishers like Vox, the Los Angeles Instances and Insider. There have been varied studies of various costs for a Twitter Blue subscription, with the corporate additionally reportedly having thought-about growing the subscription value to $20 a month.
It is unclear from Musk’s tweets if verified customers must pay for a subscription or lose their blue test mark. Musk tweeted there can be “a secondary tag” for public figures, just like the one now used for politicians.
The corporate’s chief buyer officer, Sarah Personette, additionally revealed in a tweet that she resigned.
In the meantime, Twitter mentioned it has eliminated 1,500 accounts since Oct. 29 for posting hateful content material.
Oct. 31: Official CEO, board dissolved, layoff plans, no Trump resolution but, content material moderation restricted
Days after naming himself “Chief Twit” on his Twitter profile, Musk securities filing. Different adjustments to Twitter’s management are additionally underway. A associated securities filing exhibits Twitter’s board of administrators was dissolved the day Musk took over and recognized Musk because the “sole director” of the corporate.by way of a
Musk, who has beforehand mentioned he would reverse former US President Donald Trump’s everlasting ban from Twitter, continues to be getting questions on whether or not he’ll observe by way of on that. Twitter booted Trump from its platform in 2021 following the lethal US Capitol Hill riot due to considerations that his remarks might incite extra violence.
“If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter can be minting cash!” Musk tweeted.
Twitter additionally limited some Trust and Safety employee access to internal tools, Bloomberg reported, curbing their means to reasonable content material and deal with misinformation forward of . They’ll apparently nonetheless edit or take away posts that would lead to real-world hurt.
“That is precisely what we (or any firm) needs to be doing within the midst of a company transition to cut back alternatives for insider threat. We’re nonetheless implementing our guidelines at scale,” Yoel Roth, Twitter’s head of security and integrity, tweeted in response to Bloomberg’s story.
Oct. 30: Musk toys with checkmark adjustments and Vine revival, tweets misinformation
Musk has been busy suggesting adjustments to Twitter. He tweeted a ballot about whether or not Twitter ought to convey again Vine, a short-form video app that Twitter shut down in 2017.
Twitter additionally reportedly plans to cost $20 per thirty days for its Twitter Blue subscription service, and verified customers would lose their blue checkmark if they do not achieve this in 90 days, The Verge reported, citing nameless sources. Platformer’s Casey Newton reported that Twitter is considering charging $5 a month to verified customers in the event that they need to maintain their blue checkmarks.
Musk additionally tweeted after which deleted a hyperlink to an article with a baseless conspiracy idea about final week’s assault on Paul Pelosi, the husband of US Home Speaker Nancy Pelosi, in San Francisco. The article got here from a web site referred to as the Santa Monica Observer. Truth-checking web site Media Bias/Fact Check famous the outlet publishes right-wing misinformation.
Oct. 29: Twitter battles a surge in racist slurs
Twitter is making an attempt to fight nameless accounts that began to tweet racist slurs hours after Musk took over Twitter.
Twitter head of security and integrity Yoel Roth tweeted that the corporate has “seen a small variety of accounts submit a ton of tweets that embrace slurs and different derogatory phrases.” He added that “greater than 50,000 tweets repeatedly utilizing a specific slur got here from simply 300 accounts.”
“Backside line up entrance: Twitter’s insurance policies have not modified. Hateful conduct has no place right here. And we’re taking steps to place a cease to an organized effort to make individuals suppose we’ve,” he tweeted.
Oct. 28: Twitter to type content material moderation council
Advocacy teams have raised considerations that Musk’s management over Twitter would enable extra hate speech and misinformation to floor on the platform. Musk has vowed publicly he would not need Twitter to develop into a “free-for-all hellscape” however has additionally mentioned that he is “in opposition to censorship that goes far past the legislation.”
Musk mentioned the corporate would type a content material moderation council with “extensively various viewpoints.” The corporate will not make any main content material choices or account reinstatements earlier than the council convenes, he tweeted.
A securities filing on Oct. 28 additionally famous that Twitter’s inventory is being delisted on the New York Inventory Trade. Twitter, a publicly traded firm, turned a personal one.
Oct. 27: Musk takes over Twitter, fires executives
Musk turned Twitter’s new proprietor and reportedly fired key executives on the firm, together with Twitter CEO Parag Agrawal, CFO Ned Segal and Vijaya Gadde, Twitter’s head of authorized coverage, belief and security.
Earlier within the day, Musk tweeted a letter to advertisers. The billionaire, who as soon as tweeted that he hated promoting, now posted that “promoting, when achieved proper, can delight, entertain and inform you.”
Musk met with workers all through the week, carried a sink into Twitter’s headquarters as a photograph op and adjusted his profile to “Chief Twit” earlier than information broke that the deal had been accomplished.
CNET’s employees contributed to this report.