Twitter’s new proprietor and CEO, Elon Musk, has wasted little time placing his stamp on the influential social community.

Instantly after Musk bought Twitter on Oct. 27, the billionaire started making vital adjustments that embrace firing prime executives and shedding half the employees. 

Twitter’s saga with Musk was chaotic even earlier than he took management. He signed a deal in April to accumulate the corporate however then tried to again out of it, main Twitter to sue him. After months of pretrial skirmishes, Musk closed the acquisition proper earlier than a court-ordered deadline.

This is the latest information about Musk’s takeover of Twitter:

Nov. 10: Musk bans distant work, legal professional warns that he is risking billions in FTC fines

Musk despatched his first emails to staff late Wednesday, warning that “the financial image forward is dire.” He banned remote work until he personally accredited it, in line with Bloomberg, whereas The New York Instances reported that he advised staff “absolutely the prime precedence is finding and suspending any verified bots/trolls/spam.”

An legal professional on Twitter’s privateness group posted a message within the firm’s Slack warning that Musk’s deal with monetizing its customers is making him take dangerous steps, The Verge reported. It is apparently at explicit threat of incurring billions in fines from the Federal Commerce Fee within the wake of a Might settlement concerning the use of personal info to target ads.

Twitter’s chief privateness officer, Damien Kieran; Chief Info Safety Officer Lea Kissner; and Chief Compliance Officer Marianne Fogarty all resigned, The Verge famous. Kissner’s departure was confirmed in a tweet.

Musk additionally reportedly advised staff chapter was a chance, Bloomberg reported, citing an individual conversant in the matter. Two extra Twitter executives — Yoel Roth, the corporate’s head of belief and security, and Robin Wheeler, who led advertising and marketing and gross sales at Twitter — additionally resigned, in line with the report. Roth, Wheeler and Musk’s lawyer Alex Spiro did not instantly reply to a request for remark. 

Nov. 9: Musk tries to reassure advertisers amid confusion about verify marks

Twitter’s rollout of a new verification system is messy. Twitter began including grey verify marks and an “official” label to high-profile Twitter accounts on Wednesday however then scrapped a few of the adjustments hours later.

In an hour-long dwell audio chat on Twitter later within the day, Musk stated the brand new labels are an “aesthetic nightmare when wanting on the Twitter feed” and “one other means of making a two-class system.” 

Esther Crawford, who oversees early-stage merchandise at Twitter, tweeted that the corporate would nonetheless be rolling out the “official” label however to authorities and industrial entities first. On Wednesday, Twitter additionally began permitting folks so as to add blue verify marks to their profiles in the event that they pay $Eight a month for a Twitter Blue subscription. Scammers are already utilizing the brand new system to create pretend accounts. Twitter stated it will droop accounts engaged in misleading ways and impersonation.

Within the audio chat, Musk mentioned Twitter’s plans for a content material moderation council and selections by corporations to briefly pause their promoting campaigns on Twitter.

“I do not assume having hate speech subsequent to an advert is nice. Clearly,” he stated. Musk additionally stated he thinks it should take Twitter a few months to create a content material moderation council. 

He signaled, although, that he is not planning to decelerate in the case of altering Twitter. 

“The speed of evolution of Twitter might be an immense step change in comparison with what it has been up to now,” he stated. “You already know, if nothing else, I’m a technologist and I could make expertise go quick.”

Nov. 6: Paid verify marks could also be pushed again, Musk cracks down on impersonation

Paid verification reportedly delayed till after election

Twitter is postponing the rollout of verification badges related to an $Eight month-to-month subscription service till after Tuesday’s midterm elections, in line with The New York Times.

Impersonators get the boot

Musk warned that any Twitter account partaking in impersonation with out clearly specifying that it is parody would get hit with a everlasting ban. In response, some customers modified their names to “Elon Musk,” which led to their suspension.

Nov. 5: Paying for verify marks, listening to from Dorsey

Pay-for-verification plan exhibits up in iOS replace

On Saturday, model notes for the most recent iteration of Twitter’s app for the Apple iPhone confirmed up within the App Retailer, with a What’s New part that pointed to the verification function. The notes inform customers that “beginning at the moment” for those who “enroll now” for an $8-a-month Twitter Blue subscription, “your account will get a blue checkmark, identical to the celebrities, corporations, and politicians you already observe.” It seems, although, that this system hasn’t truly kicked in but. Learn extra here.

Dorsey weighs in

With information studies saying Twitter had laid off about half its employees, co-founder and former CEO Jack Dorsey took to the service Saturday to supply phrases of encouragement and to position blame on himself.

“I personal the accountability for why everyone seems to be on this scenario: I grew the corporate measurement too shortly. I apologize for that,” Dorsey tweeted. He additionally referred to as Twitter staffers previous and current “resilient” and said, “I’m grateful for, and love, everybody who has ever labored on Twitter. I do not anticipate that to be mutual on this second.”

In April, Dorsey expressed his support of Musk taking up the corporate, however he additionally stated that in precept, he thought nobody ought to personal or run Twitter and that it ought to as an alternative be “a public good.”

Nov. 4: Musk says Twitter has had ‘large drop’ in income

Since Musk’s takeover, a number of main advertisers, corresponding to Tesla rival Common Motors, meals firm General Mills and pharmaceutical corporation Pfizer, have briefly paused their advert campaigns on Twitter. Musk tweeted that Twitter has had a “large drop” in income, which he blamed on activist teams pressuring advertisers. Musk did not say in his tweet how a lot Twitter’s income has fallen, nor did he determine the activists. Within the tweet, Musk additionally stated Twitter hasn’t modified its content material moderation insurance policies. 

Musk additionally made an look on the Baron Funding Convention, the place he famous that Twitter grappled with income challenges earlier than the acquisition and that he tried to get out of the deal.

His remarks got here after Twitter started laying off employees. Late Friday, Musk tweeted that there was “no alternative when the corporate is shedding over $4M/day.” With out specifying how many individuals have been laid off or what proportion of the workforce, Musk added they have been “supplied Three months of severance.” Reportedly, about half of Twitter’s 7,500-person work power was laid off.

Civil rights teams that met with Musk earlier this week spoke out concerning the layoffs.

“For starters, there isn’t any approach to preserve election integrity in place if you’re slicing capability to do the monitoring in #TwitterLayoffs,” tweeted Rashad Robinson, president of racial justice group Colour of Change. The group is a part of #StopToxicTwitter, a coalition of greater than 60 organizations which are urging main advertisers to pause spending and spend money on content material moderation. Companions listed on the coalition’s web site embrace the Anti-Defamation League, the NAACP, Public Citizen, and the Union of Involved Scientists.

The Volkswagen Group and others reportedly paused advert spending due to considerations that adverts might seem alongside problematic content material on the platform.

Nov. 3: Musk appears to be like for tactics to chop prices, lawsuit filed

Musk desires to chop prices and make Twitter much less depending on promoting. 

Reuters, citing two sources conversant in the matter and an inside Slack message, reported that Musk directed Twitter’s group to seek out greater than $1 billion in infrastructure price financial savings.

The corporate is taking a look at different methods to earn a living outdoors of promoting, together with “paywalled” movies and paid direct messages, The New York Times reported, citing two folks with data of the matter and inside paperwork.

Musk is already making adjustments to Twitter’s work tradition. Bloomberg reported that Musk has eliminated “days of relaxation” from Twitter’s worker calendars and plans to cancel the corporate’s distant work coverage. Twitter did not instantly reply to a request for remark.

Twitter reportedly advised staff in an e mail that layoffs would occur. A lawsuit searching for class motion standing, filed Thursday, accused Twitter of violating the federal Worker Adjustment and Retraining Notification (WARN) Act, which requires giant corporations to present least 60 days of advance discover earlier than mass layoffs, as beforehand reported by Bloomberg.

Nov. 2: Musk reportedly plans to chop half of Twitter’s workforce

Musk plans to chop about 3,700 jobs at Twitter, or half of the social media firm’s workforce, Bloomberg reported. Affected staffers are to be told of their destiny by Friday, sources advised the information outlet.

Musk additionally plans to reverse the corporate’s present work-from-anywhere coverage, requiring remaining staff to report back to an workplace, the unidentified sources stated.

In a single state of affairs for decreasing Twitter’s workforce being thought of, laid off staff might be supplied 60 days’ value of severance pay. Twitter customers have been bracing for layoffs since Musk introduced his bid for Twitter in April. One report indicated that Musk planned to cut 75% of jobs at Twitter.

Nov. 1: Musk suggests charging for verification

In a sequence of tweets, Musk floated the concept Twitter charge $8 per month for a verified blue check mark as a part of its subscription plan. The corporate’s subscription service, often known as Twitter Blue, presently prices $5 monthly however does not embrace verification as a perk.

Twitter presently does not cost to confirm accounts with a blue verify mark, and the badge is meant to be given out to accounts that the corporate determines are “notable, genuine and lively.” The blue verify mark is supposed to assist customers decide if an account of a celeb, journalist or different public determine is pretend or not.

Musk tweeted that the worth could be adjusted by nation and that the subscription would come with “precedence in replies, mentions & search, which is important to defeat spam/rip-off,” in addition to the “means to publish lengthy video & audio.” He additionally stated customers would see “half as many adverts.” 

Earlier within the day, The Wall Avenue Journal reported that Twitter Blue subscribers will lose access to ad-free articles from publishers like Vox, the Los Angeles Instances and Insider. There have been numerous studies of various costs for a Twitter Blue subscription, with the corporate additionally reportedly having thought of rising the subscription worth to $20 a month.

It is unclear from Musk’s tweets if verified customers must pay for a subscription or lose their blue verify mark. Musk tweeted there could be “a secondary tag” for public figures, just like the one now used for politicians.

The corporate’s chief buyer officer, Sarah Personette, additionally revealed in a tweet that she resigned on Friday.

In the meantime, Twitter stated it has eliminated 1,500 accounts since Saturday for posting hateful content material.

Oct. 31: Official CEO, board dissolved, layoff plans, no Trump choice but, content material moderation restricted

Days after naming himself “Chief Twit” on his Twitter profile, Musk confirmed he’s the company’s CEO via a securities filing. Different adjustments to Twitter’s management are additionally underway. A associated securities filing exhibits Twitter’s board of administrators was dissolved the day Musk took over and recognized Musk because the “sole director” of the corporate. 

He additionally reportedly plans to put off 25% of Twitter’s workforce, The Washington Post reported, citing nameless sources. 

Musk, who has beforehand stated he would reverse former US President Donald Trump’s everlasting ban from Twitter, remains to be getting questions on whether or not he’ll observe via on that. Twitter booted Trump from its platform in 2021 following the lethal US Capitol Hill riot due to considerations that his remarks might incite extra violence. 

“If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter could be minting cash!” Musk tweeted

Twitter additionally limited some Trust and Safety employee access to internal tools, Bloomberg reported, curbing their means to average content material and deal with misinformation forward of next week’s US elections. They’ll apparently nonetheless edit or take away posts that might end in real-world hurt.

“That is precisely what we (or any firm) ought to be doing within the midst of a company transition to scale back alternatives for insider threat. We’re nonetheless imposing our guidelines at scale,” Yoel Roth, Twitter’s head of security and integrity, tweeted in response to Bloomberg’s story.

Oct. 30: Musk toys with checkmark adjustments and Vine revival, tweets misinformation

Musk has been busy suggesting adjustments to Twitter. He tweeted a ballot about whether or not Twitter ought to convey again Vine, a short-form video app that Twitter shut down in 2017. 

Twitter additionally reportedly plans to cost $20 monthly for its Twitter Blue subscription service, and verified customers would lose their blue checkmark if they do not achieve this in 90 days, The Verge reported, citing nameless sources. Platformer’s Casey Newton reported that Twitter is considering charging $5 a month to verified customers in the event that they need to preserve their blue checkmarks.

Musk additionally tweeted after which deleted a hyperlink to an article with a baseless conspiracy principle about final week’s assault on Paul Pelosi, the husband of US Home Speaker Nancy Pelosi, in San Francisco. The article got here from an internet site referred to as the Santa Monica Observer. Truth-checking web site Media Bias/Fact Check famous the outlet publishes right-wing misinformation. 

Oct. 29: Twitter battles a surge in racist slurs

Twitter is attempting to fight nameless accounts that began to tweet racist slurs hours after Musk took over Twitter. 

Twitter head of security and integrity Yoel Roth tweeted that the corporate has “seen a small variety of accounts publish a ton of tweets that embrace slurs and different derogatory phrases.” He added that “greater than 50,000 tweets repeatedly utilizing a specific slur got here from simply 300 accounts.”

“Backside line up entrance: Twitter’s insurance policies have not modified. Hateful conduct has no place right here. And we’re taking steps to place a cease to an organized effort to make folks assume we have now,” he tweeted.

Oct. 28: Twitter to type content material moderation council

Advocacy teams have raised considerations that Musk’s management over Twitter would permit extra hate speech and misinformation to floor on the platform. Musk has vowed publicly he does not need Twitter to turn into a “free-for-all hellscape” however has additionally stated that he is “in opposition to censorship that goes far past the legislation.”

Musk stated the corporate would type a content material moderation council with “broadly various viewpoints.” The corporate will not make any main content material selections or account reinstatements earlier than the council convenes, he tweeted.

A securities filing on Oct. 28 additionally famous that Twitter’s inventory is being delisted on the New York Inventory Alternate. Twitter, a publicly traded firm, turned a non-public one. 

Oct. 27: Musk takes over Twitter, fires executives

Musk turned Twitter’s new proprietor and reportedly fired key executives on the firm, together with Twitter CEO Parag Agrawal, CFO Ned Segal and Vijaya Gadde, Twitter’s head of authorized coverage, belief and security.

Earlier within the day, Musk tweeted a letter to advertisers. The billionaire, who as soon as tweeted that he hated promoting, now posted that “promoting, when performed proper, can delight, entertain and inform you.” 

Musk met with staff all through the week, carried a sink into Twitter’s headquarters as a photograph op and adjusted his profile to “Chief Twit” earlier than information broke that the deal had been accomplished.





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