Twitter’s new proprietor and CEO, Elon Musk, has been making dramatic modifications since he finalized a deal to purchase the corporate for about $44 billion on Oct. 27. After shedding half the workers, he gave remaining staff an ultimatum to pledge working beneath his new hard-charging tradition or get out. Many, it appears, decided to leave.

Twitter’s saga with Musk, who additionally runs automaker Tesla and aerospace firm SpaceX, was chaotic even earlier than he took management. He signed a deal in April to accumulate the corporate however then tried to again out of it, main Twitter to sue him. After months of pretrial skirmishes, Musk closed the acquisition proper earlier than a court-ordered deadline. 

Here is the newest information about Musk’s takeover of Twitter:

Nov. 17: Twitter customers worry the top of the platform is close to. Musk locks workplace doorways as many staff take severance gives. In the meantime, senators need FTC investigation

Twitter customers began tweeting farewell remarks as #RIPTwitter trended on the platform within the US and different components of the world. 

Fears a few potential collapse of the location got here after hundreds of employees determined to depart the corporate earlier within the day. One former Twitter worker instructed The Washington Post that there is no longer “a skeleton crew manning the system.” “It’s going to proceed to coast till it runs into one thing, after which it would cease,” the worker mentioned. Musk tweeted a meme with Twitter’s emblem on a grave stone. 

The remaining 3,500 someodd staff left at Twitter had a option to make on the finish of the day on Nov. 17: Be a part of Musk’s hard-charging new “Twitter 2.0,” full with minimum-40-hour-workweeks and lots of different grueling modifications, or go away with three months of severance.

As much as 75% of remaining staff reportedly went for the exits, according to Fortune and Bloomberg, creating confusion about what number of remaining folks would have entry to the workplaces. together with what the Verge mentioned were some “legendary” engineers and coders.

Across the similar time, the corporate reportedly locked the doorways to its San Francisco headquarters till Nov. 21, in response to the tech newsletter Platformer. Twitter, which now not seems to have a PR division, did not reply to a request for remark.

All of this occured after Musk softened his stance on how he wished to run the brand new Twitter, not less than considerably. An e-mail despatched to Twitter staff on Nov. 9 mentioned distant work could be banned, however a message emailed to staff on Nov. 17 had Musk saying distant work may be accessible if permitted, in response to a report from Bloomberg

“All that’s required for approval is that your supervisor takes duty for guaranteeing that you’re making a superb contribution,” Musk mentioned within the e-mail. He additionally wished staff to have in-person workforce conferences not less than as soon as a month. 

Twitter can also be going through extra scrutiny from US lawmakers. A group of Democratic senators despatched a letter to Lina Khan, the chairwoman of the US Federal Commerce Fee. Outlined within the letter are what the legislators described as “alarming steps” taken by Musk together with new options which have been used for scams, a rise in hate speech and the removing of cybersecurity executives throughout the firm, probably placing customers’ private information in danger. The senators level out that this motion might imply the corporate is in violation of the FTC’s consent decree to guard this information as a part of a settlement with the commission in 2011

“We urge the Fee to vigorously oversee its consent decree with Twitter and to convey enforcement actions towards any breaches or enterprise practices which can be unfair or misleading, together with bringing civil penalties and imposing legal responsibility on particular person Twitter executives the place acceptable,” the senators mentioned. 

Among the many seven Democratic senators are Richard Blumenthal of Connecticut, Elizabeth Warren of Massachusetts and Cory Booker of New Jersey. 

Twitter violated the consent decree again in Could when the FTC discovered the corporate used safety information like cellphone numbers and e-mail addresses to focus on promoting at customers. This led to a $150 million settlement paid by Twitter.

Musk appeared to finish the day poking enjoyable at his earlier warning Twitter might go bankrupt.

Twitter did not reply to an earlier request for remark both.

Nov. 16: Musk calls for ‘hardcore’ work tradition. Dorsey’s ‘nope’

Musk emailed all workers to outline his vision for “Twitter 2.0,” which would require an “extraordinarily hardcore” tradition, with lengthy hours and excessive depth, in response to Pragmatic Engineer author (and former Uber engineer) Gergely Orosz. Staff should comply with this on Thursday or go away with three months of severance pay. 

Throughout testimony Wednesday over a Tesla shareholder case alleging that his wage as CEO is extreme, Musk additionally reportedly instructed the court docket that he doesn’t wish to be CEO of Tesla, and that his chief executive leadership of Twitter is a temporary arrangement.

“I anticipate to scale back my time at Twitter and discover any person else to run Twitter over time,” he mentioned, in response to CNBC.

Twitter did not reply to a request for remark.

When a follower requested Twitter co-founder Jack Dorsey if he’d take into account returning as CEO, Dorsey responded with a agency “nope.” There is not any indication that he received a suggestion to return — the follower’s question got here after Dorsey engaged in dialog about Twitter’s future and expressed confidence that the location would survive. His earlier tenure as CEO ended in May 2021, and he left its board of directors in Could 2022. 

Nov. 15: Staff fired for talking about Musk on Slack

Staff who criticized Elon Musk in Twitter’s Slack channels were fired overnight via email, Platformer’s Casey Newton mentioned a tweet. They had been apparently instructed their “latest habits has violated firm coverage.” It is unclear how many individuals had been affected.

Twitter did not reply to a request for remark.

Nov. 14: Musk needs higher Twitter video help

Talking by way of video hyperlink, Musk instructed enterprise leaders through the G20 summit in Bali that he needs to see Twitter support more longer-form video to usher in extra content material creators. He additionally famous that he is been working “on the absolute most quantity … from morning til night time, seven days per week” for the reason that acquisition.

Nov. 13: SpaceX reportedly buys main Twitter advert package deal

SpaceX, Musk’s aerospace firm, ordered a Twitter “takeover” advertising package for its satellite tv for pc web service Starlink, CNBC reported. This may seemingly promote the service on folks’s Twitter timelines in Spain and Australia and may value greater than $250,000. It comes after some advertisers paused campaigns because of the upheaval at Twitter. 

SpaceX did not reply to a request for remark.

Nov. 12: Hundreds of contract staff seemingly terminated

Twitter reduce 1000’s of contract staff, in response to Platformer’s Casey Newton, Axios and CNBC, with Newton reporting that round 4,400 of Twitter’s roughly 5,500 contractors had been affected. Most did not get any discover and came upon as a result of they misplaced entry to the corporate’s e-mail and inside communications techniques, Newton reported.

The corporate did not reply to a request for remark.

Nov. 11: Twitter Blue subscription choice vanishes

The choice to join the $Eight a month subscription service Twitter Blue is no longer available on Twitter’s iOS app, as earlier reported by The Verge. The shift comes days after the service launched for Apple gadgets and previous to its Android launch. Making an attempt to subscribe on desktop directs you to the iOS app.

CNET can affirm that this manifests in two distinct methods: the choice to subscribe has vanished from the sidebar, and tapping the hyperlink offers you an error message. 

A Twitter Blue error against a blue and black background on an iOS version of the app

Attempting to subscribe to Twitter Blue on the iOS app resulted on this message on Nov. 11.


Twitter/Screenshot by CNET

“Thanks in your curiosity!” it reads. “Twitter Blue might be accessible in your nation sooner or later. Please test again later.”

It is unclear why the corporate paused signups for the service, however numerous customers reportedly purchased verification to impersonate brands and celebrities. An internal note posted on its Slack mentioned it stopped folks from subscribing “to assist handle impersonation points,” in response to tech outlet Platformer’s Zoë Schiffer.

Twitter did not reply to CNET’s request for remark.

Nov. 10: Musk bans distant work and warns of chapter, lawyer says he is risking billions in FTC fines

Musk despatched his first emails to staff on Nov. 9, warning that “the financial image forward is dire.” He banned remote work except he personally permitted it, in response to Bloomberg, whereas The New York Instances reported that he instructed staff “absolutely the prime precedence is finding and suspending any verified bots/trolls/spam.”

An lawyer on Twitter’s privateness workforce posted a message within the firm’s Slack warning that Musk’s concentrate on monetizing its customers is making him take dangerous steps, The Verge reported. It is apparently at explicit threat of incurring billions in fines from the Federal Commerce Fee within the wake of a Could settlement concerning the use of personal info to target ads.

Twitter’s chief privateness officer, Damien Kieran; Chief Data Safety Officer Lea Kissner; and Chief Compliance Officer Marianne Fogarty all resigned, The Verge famous. Kissner’s departure confirmed her departure in a tweet.

Musk additionally reportedly instructed staff chapter was a risk, Bloomberg reported, citing an individual acquainted with the matter. Two extra Twitter executives — Yoel Roth, the corporate’s head of belief and security, and Robin Wheeler, who led advertising and marketing and gross sales at Twitter — additionally resigned, in response to the report. Wheeler then determined to remain on the firm after Musk persuaded her to take action, Bloomberg reported. Roth, Wheeler and Musk’s lawyer Alex Spiro did not reply to a request for remark. 

Nov. 9: Musk tries to reassure advertisers amid confusion about test marks

Twitter’s rollout of a new verification system is messy. Twitter began including grey test marks and an “official” label to high-profile Twitter accounts however then scrapped a few of the modifications hours later.

In an hour-long dwell audio chat on Twitter later within the day, Musk mentioned the brand new labels are an “aesthetic nightmare when trying on the Twitter feed” and “one other method of making a two-class system.” 

Esther Crawford, who oversees early-stage merchandise at Twitter, tweeted that the corporate would nonetheless be rolling out the “official” label however to authorities and industrial entities first. Twitter additionally began permitting folks so as to add blue test marks to their profiles in the event that they pay $Eight a month for a Twitter Blue subscription. Scammers are already utilizing the brand new system to create pretend accounts. Twitter mentioned it might droop accounts engaged in misleading techniques and impersonation.

Within the audio chat, Musk mentioned Twitter’s plans for a content material moderation council and choices by corporations to quickly pause their promoting campaigns on Twitter.

“I do not assume having hate speech subsequent to an advert is nice. Clearly,” he mentioned. Musk additionally mentioned he thinks it would take Twitter a few months to create a content material moderation council. 

He signaled, although, that he is not planning to decelerate relating to altering Twitter. 

“The speed of evolution of Twitter might be an immense step change in comparison with what it has been previously,” he mentioned. “You realize, if nothing else, I’m a technologist and I could make know-how go quick.”

Nov. 6: Paid test marks could also be pushed again, Musk cracks down on impersonation

Paid verification reportedly delayed till after election

Twitter is postponing the rollout of verification badges linked to an $Eight month-to-month subscription service till after the midterm elections, in response to The New York Times.

Impersonators get the boot

Musk warned that any Twitter account participating in impersonation with out clearly specifying that it is parody would get hit with a everlasting ban. In response, some customers modified their names to “Elon Musk,” which led to their suspension.

Nov. 5: Paying for test marks, listening to from Dorsey

Pay-for-verification plan exhibits up in iOS replace

Model notes for the newest iteration of Twitter’s app for the Apple iPhone confirmed up within the App Retailer, with a What’s New part that pointed to the verification characteristic. The notes inform customers that “beginning at the moment” if you happen to “join now” for an $8-a-month Twitter Blue subscription, “your account will get a blue checkmark, similar to the celebrities, corporations, and politicians you already observe.” It seems, although, that this system hasn’t truly kicked in but. Learn extra here.

Dorsey weighs in

With information reviews saying Twitter had laid off about half its workers, co-founder and former CEO Jack Dorsey took to the service to supply phrases of encouragement and to position blame on himself.

“I personal the duty for why everyone seems to be on this scenario: I grew the corporate dimension too rapidly. I apologize for that,” Dorsey tweeted. He additionally referred to as Twitter staffers previous and current “resilient” and said, “I’m grateful for, and love, everybody who has ever labored on Twitter. I do not anticipate that to be mutual on this second.”

In April, Dorsey expressed his support of Musk taking up the corporate, however he additionally mentioned that in precept, he thought nobody ought to personal or run Twitter and that it ought to as a substitute be “a public good.”

Nov. 4: Musk says Twitter has had ‘huge drop’ in income

Since Musk’s takeover, a number of main advertisers, reminiscent of Tesla rival Common Motors, meals firm General Mills and pharmaceutical corporation Pfizer, have quickly paused their advert campaigns on Twitter. Musk tweeted that Twitter has had a “huge drop” in income, which he blamed on activist teams pressuring advertisers. Musk did not say in his tweet how a lot Twitter’s income has fallen, nor did he determine the activists. Within the tweet, Musk additionally mentioned Twitter hasn’t modified its content material moderation insurance policies. 

Musk additionally made an look on the Baron Funding Convention, the place he famous that Twitter grappled with income challenges earlier than the acquisition and that he tried to get out of the deal.

His remarks got here after Twitter started laying off employees. Musk later tweeted that there was “no selection when the corporate is shedding over $4M/day.” With out specifying how many individuals had been laid off or what proportion of the workforce, Musk added they had been “provided Three months of severance.” Reportedly, about half of Twitter’s 7,500-person work pressure was laid off.

Civil rights teams that met with Musk spoke out concerning the layoffs.

“For starters, there is no approach to maintain election integrity in place in case you are reducing capability to do the monitoring in #TwitterLayoffs,” tweeted Rashad Robinson, president of racial justice group Colour of Change. The group is a part of #StopToxicTwitter, a coalition of greater than 60 organizations which can be urging main advertisers to pause spending and spend money on content material moderation. Companions listed on the coalition’s web site embrace the Anti-Defamation League, the NAACP, Public Citizen, and the Union of Involved Scientists.

The Volkswagen Group and others reportedly paused advert spending due to issues that adverts might seem alongside problematic content material on the platform.

Nov. 3: Musk seems to be for tactics to chop prices, lawsuit filed

Musk needs to chop prices and make Twitter much less depending on promoting. 

Reuters, citing two sources acquainted with the matter and an inside Slack message, reported that Musk directed Twitter’s workforce to seek out greater than $1 billion in infrastructure value financial savings.

The corporate is taking a look at different methods to earn a living outdoors of promoting, together with “paywalled” movies and paid direct messages, The New York Times reported, citing two folks with data of the matter and inside paperwork.

Musk is already making modifications to Twitter’s work tradition. Bloomberg reported that Musk has eliminated “days of relaxation” from Twitter’s worker calendars and plans to cancel the corporate’s distant work coverage. Twitter did not reply to a request for remark.

Twitter reportedly instructed staff in an e-mail that layoffs would occur. A lawsuit in search of class motion standing, accused Twitter of violating the federal Worker Adjustment and Retraining Notification (WARN) Act, which requires massive corporations to present least 60 days of advance discover earlier than mass layoffs, as beforehand reported by Bloomberg.

Nov. 2: Musk reportedly plans to chop half of Twitter’s workforce

Musk plans to chop about 3,700 jobs at Twitter, or half of the social media firm’s workforce, Bloomberg reported. Affected staffers are to be told of their destiny by Nov. 4, sources instructed the information outlet.

Musk additionally plans to reverse the corporate’s present work-from-anywhere coverage, requiring remaining staff to report back to an workplace, the unidentified sources mentioned.

In a single situation for lowering Twitter’s workforce being thought of, laid off staff might be provided 60 days’ value of severance pay. Twitter customers have been bracing for layoffs since Musk introduced his bid for Twitter in April. One report indicated that Musk planned to cut 75% of jobs at Twitter.

Nov. 1: Musk suggests charging for verification

In a sequence of tweets, Musk floated the concept that Twitter charge $8 per month for a verified blue check mark as a part of its subscription plan. The corporate’s subscription service, often known as Twitter Blue, at the moment prices $5 per thirty days however would not embrace verification as a perk.

Twitter at the moment would not cost to confirm accounts with a blue test mark, and the badge is meant to be given out to accounts that the corporate determines are “notable, genuine and lively.” The blue test mark is supposed to assist customers decide if an account of a celeb, journalist or different public determine is pretend or not.

Musk tweeted that the worth could be adjusted by nation and that the subscription would come with “precedence in replies, mentions & search, which is important to defeat spam/rip-off,” in addition to the “capability to publish lengthy video & audio.” He additionally mentioned customers would see “half as many adverts.” 

Earlier within the day, The Wall Road Journal reported that Twitter Blue subscribers will lose access to ad-free articles from publishers like Vox, the Los Angeles Instances and Insider. There have been varied reviews of various costs for a Twitter Blue subscription, with the corporate additionally reportedly having thought of growing the subscription worth to $20 a month.

It is unclear from Musk’s tweets if verified customers must pay for a subscription or lose their blue test mark. Musk tweeted there could be “a secondary tag” for public figures, just like the one now used for politicians.

The corporate’s chief buyer officer, Sarah Personette, additionally revealed in a tweet that she resigned.

In the meantime, Twitter mentioned it has eliminated 1,500 accounts since Oct. 29 for posting hateful content material.

Oct. 31: Official CEO, board dissolved, layoff plans, no Trump determination but, content material moderation restricted

Days after naming himself “Chief Twit” on his Twitter profile, Musk confirmed he’s the company’s CEO by way of a securities filing. Different modifications to Twitter’s management are additionally underway. A associated securities filing exhibits Twitter’s board of administrators was dissolved the day Musk took over and recognized Musk because the “sole director” of the corporate. 

He additionally reportedly plans to put off 25% of Twitter’s workforce, The Washington Post reported, citing nameless sources. 

Musk, who has beforehand mentioned he would reverse former US President Donald Trump’s everlasting ban from Twitter, remains to be getting questions on whether or not he’ll observe by way of on that. Twitter booted Trump from its platform in 2021 following the lethal US Capitol Hill riot due to issues that his remarks might incite extra violence. 

“If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter could be minting cash!” Musk tweeted

Twitter additionally limited some Trust and Safety employee access to internal tools, Bloomberg reported, curbing their capability to reasonable content material and handle misinformation forward of next week’s US elections. They will apparently nonetheless edit or take away posts that might end in real-world hurt.

“That is precisely what we (or any firm) needs to be doing within the midst of a company transition to scale back alternatives for insider threat. We’re nonetheless implementing our guidelines at scale,” Yoel Roth, Twitter’s head of security and integrity, tweeted in response to Bloomberg’s story.

Oct. 30: Musk toys with checkmark modifications and Vine revival, tweets misinformation

Musk has been busy suggesting modifications to Twitter. He tweeted a ballot about whether or not Twitter ought to convey again Vine, a short-form video app that Twitter shut down in 2017. 

Twitter additionally reportedly plans to cost $20 per thirty days for its Twitter Blue subscription service, and verified customers would lose their blue checkmark if they do not achieve this in 90 days, The Verge reported, citing nameless sources. Platformer’s Casey Newton reported that Twitter is considering charging $5 a month to verified customers in the event that they wish to maintain their blue checkmarks.

Musk additionally tweeted after which deleted a hyperlink to an article with a baseless conspiracy idea about final week’s assault on Paul Pelosi, the husband of US Home Speaker Nancy Pelosi, in San Francisco. The article got here from an internet site referred to as the Santa Monica Observer. Truth-checking web site Media Bias/Fact Check famous the outlet publishes right-wing misinformation. 

Oct. 29: Twitter battles a surge in racist slurs

Twitter is attempting to fight nameless accounts that began to tweet racist slurs hours after Musk took over Twitter. 

Twitter head of security and integrity Yoel Roth tweeted that the corporate has “seen a small variety of accounts publish a ton of tweets that embrace slurs and different derogatory phrases.” He added that “greater than 50,000 tweets repeatedly utilizing a selected slur got here from simply 300 accounts.”

“Backside line up entrance: Twitter’s insurance policies have not modified. Hateful conduct has no place right here. And we’re taking steps to place a cease to an organized effort to make folks assume we have now,” he tweeted.

Oct. 28: Twitter to type content material moderation council

Advocacy teams have raised issues that Musk’s management over Twitter would enable extra hate speech and misinformation to floor on the platform. Musk has vowed publicly he would not need Twitter to develop into a “free-for-all hellscape” however has additionally mentioned that he is “towards censorship that goes far past the regulation.”

Musk mentioned the corporate would type a content material moderation council with “broadly various viewpoints.” The corporate will not make any main content material choices or account reinstatements earlier than the council convenes, he tweeted.

A securities filing on Oct. 28 additionally famous that Twitter’s inventory is being delisted on the New York Inventory Change. Twitter, a publicly traded firm, turned a non-public one. 

Oct. 27: Musk takes over Twitter, fires executives

Musk turned Twitter’s new proprietor and reportedly fired key executives on the firm, together with Twitter CEO Parag Agrawal, CFO Ned Segal and Vijaya Gadde, Twitter’s head of authorized coverage, belief and security.

Earlier within the day, Musk tweeted a letter to advertisers. The billionaire, who as soon as tweeted that he hated promoting, now posted that “promoting, when carried out proper, can delight, entertain and inform you.” 

Musk met with staff all through the week, carried a sink into Twitter’s headquarters as a photograph op and altered his profile to “Chief Twit” earlier than information broke that the deal had been accomplished.

CNET workers contributed to this report.





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