Twitter’s new proprietor and CEO, Elon Musk, has been making dramatic modifications since he finalized a deal to purchase the corporate for about $44 billion on Oct. 27. After shedding half the employees, he gave remaining workers an ultimatum to pledge working below his new hard-charging tradition or get out. Many, it appears, decided to leave.

Twitter’s saga with Musk, who additionally runs automaker Tesla and aerospace firm SpaceX, was chaotic even earlier than he took management. He signed a deal in April to accumulate the corporate however then tried to again out of it, main Twitter to sue him. After months of pretrial skirmishes, Musk closed the acquisition proper earlier than a court-ordered deadline. 

Here is the newest information about Musk’s takeover of Twitter:

Nov. 17: Musk locks workplace doorways as many workers take severence affords. In the meantime, senators need FTC investigation

The remaining 3,500 someodd workers left at Twitter had a option to make on the finish of the day on Nov. 17: Be part of Musk’s hard-charging new “Twitter 2.0,” full with minimum-40-hour-workweeks and lots of different grueling modifications, or depart with three months of severance.

As much as 75% of remaining workers reportedly went for the exits, according to Fortune and Bloomberg, creating confusion about what number of remaining folks would have entry to the workplaces. together with what the Verge stated were some “legendary” engineers and coders.

Learn extra: Elon Musk’s Ultimatum to Twitter Staff Leads to Reported Exodus

Across the identical time, the corporate reportedly locked the doorways to its San Francisco headquarters till Nov. 21, based on the tech newsletter Platformer. Twitter, which not seems to have a PR division, did not reply to a request for remark.

All of this occured after Musk softened his stance on how he wished to run the brand new Twitter, not less than considerably. An e-mail despatched to Twitter workers on Nov. 9 stated distant work could be banned, however a message emailed to workers on Nov. 17 had Musk saying distant work may be out there if accredited, based on a report from Bloomberg

“All that’s required for approval is that your supervisor takes accountability for making certain that you’re making a superb contribution,” Musk stated within the e-mail. He additionally wished workers to have in-person group conferences not less than as soon as a month. 

Thursday additionally noticed a letter from a group of Democratic senators despatched to Lina Khan, the chairwoman of the US Federal Commerce Fee. Outlined within the letter are what the legislators described as “alarming steps” taken by Musk together with new options which have been used for scams, a rise in hate speech and the elimination of cybersecurity executives throughout the firm, doubtlessly placing customers’ private information in danger. The senators level out that this motion may imply the corporate is in violation of the FTC’s consent decree to guard this information as a part of a settlement with the commission in 2011

“We urge the Fee to vigorously oversee its consent decree with Twitter and to deliver enforcement actions towards any breaches or enterprise practices which can be unfair or misleading, together with bringing civil penalties and imposing legal responsibility on particular person Twitter executives the place acceptable,” the senators stated. 

Among the many seven Democratic senators are Richard Blumenthal of Connecticut, Elizabeth Warren of Massachusetts and Cory Booker of New Jersey. 

Twitter violated the consent decree again in Might when the FTC discovered the corporate used safety information like cellphone numbers and e-mail addresses to focus on promoting at customers. This led to a $150 million settlement paid by Twitter.

Musk appeared to finish the day poking enjoyable at his earlier warning Twitter might go bankrupt.

Twitter did not reply to an earlier request for remark both.

Nov. 16: Musk calls for ‘hardcore’ work tradition. Dorsey’s ‘nope’

Musk emailed all employees to outline his vision for “Twitter 2.0,” which would require an “extraordinarily hardcore” tradition, with lengthy hours and excessive depth, based on Pragmatic Engineer author (and former Uber engineer) Gergely Orosz. Workers should conform to this on Thursday or depart with three months of severance pay. 

Throughout testimony Wednesday over a Tesla shareholder case alleging that his wage as CEO is extreme, Musk additionally reportedly informed the courtroom that he doesn’t wish to be CEO of Tesla, and that his chief executive leadership of Twitter is a temporary arrangement.

“I anticipate to scale back my time at Twitter and discover anyone else to run Twitter over time,” he stated, based on CNBC.

Twitter did not reply to a request for remark.

When a follower requested Twitter co-founder Jack Dorsey if he’d contemplate returning as CEO, Dorsey responded with a agency “nope.” There isn’t any indication that he bought a proposal to return — the follower’s question got here after Dorsey engaged in dialog about Twitter’s future and expressed confidence that the positioning would survive. His earlier tenure as CEO ended in May 2021, and he left its board of directors in Might 2022. 

Nov. 15: Employees fired for talking about Musk on Slack

Workers who criticized Elon Musk in Twitter’s Slack channels were fired overnight via email, Platformer’s Casey Newton stated a tweet. They had been apparently informed their “latest habits has violated firm coverage.” It is unclear how many individuals had been affected.

Twitter did not reply to a request for remark.

Nov. 14: Musk needs larger Twitter video help

Talking by way of video hyperlink, Musk informed enterprise leaders throughout the G20 summit in Bali that he needs to see Twitter support more longer-form video to herald extra content material creators. He additionally famous that he is been working “on the absolute most quantity … from morning til evening, seven days per week” because the acquisition.

Nov. 13: SpaceX reportedly buys main Twitter advert bundle

SpaceX, Musk’s aerospace firm, ordered a Twitter “takeover” advertising package for its satellite tv for pc web service Starlink, CNBC reported. It will seemingly promote the service on folks’s Twitter timelines in Spain and Australia and might value greater than $250,000. It comes after some advertisers paused campaigns as a result of upheaval at Twitter. 

SpaceX did not reply to a request for remark.

Nov. 12: Hundreds of contract workers seemingly terminated

Twitter lower 1000’s of contract workers, based on Platformer’s Casey Newton, Axios and CNBC, with Newton reporting that round 4,400 of Twitter’s roughly 5,500 contractors had been affected. Most did not get any discover and came upon as a result of they misplaced entry to the corporate’s e-mail and inner communications programs, Newton reported.

The corporate did not reply to a request for remark.

Nov. 11: Twitter Blue subscription choice vanishes

The choice to enroll in the $Eight a month subscription service Twitter Blue is no longer available on Twitter’s iOS app, as earlier reported by The Verge. The shift comes days after the service launched for Apple gadgets and previous to its Android launch. Making an attempt to subscribe on desktop directs you to the iOS app.

CNET can verify that this manifests in two distinct methods: the choice to subscribe has vanished from the sidebar, and tapping the hyperlink offers you an error message. 

A Twitter Blue error against a blue and black background on an iOS version of the app

Making an attempt to subscribe to Twitter Blue on the iOS app resulted on this message on Nov. 11.


Twitter/Screenshot by CNET

“Thanks on your curiosity!” it reads. “Twitter Blue can be out there in your nation sooner or later. Please test again later.”

It is unclear why the corporate paused signups for the service, however a lot of customers reportedly purchased verification to impersonate brands and celebrities. An internal note posted on its Slack stated it stopped folks from subscribing “to assist tackle impersonation points,” based on tech outlet Platformer’s Zoë Schiffer.

Twitter did not reply to CNET’s request for remark.

Nov. 10: Musk bans distant work and warns of chapter, legal professional says he is risking billions in FTC fines

Musk despatched his first emails to workers on Nov. 9, warning that “the financial image forward is dire.” He banned remote work until he personally accredited it, based on Bloomberg, whereas The New York Instances reported that he informed employees “absolutely the high precedence is finding and suspending any verified bots/trolls/spam.”

An legal professional on Twitter’s privateness group posted a message within the firm’s Slack warning that Musk’s give attention to monetizing its customers is making him take dangerous steps, The Verge reported. It is apparently at specific threat of incurring billions in fines from the Federal Commerce Fee within the wake of a Might settlement relating to the use of personal info to target ads.

Twitter’s chief privateness officer, Damien Kieran; Chief Data Safety Officer Lea Kissner; and Chief Compliance Officer Marianne Fogarty all resigned, The Verge famous. Kissner’s departure confirmed her departure in a tweet.

Musk additionally reportedly informed workers chapter was a risk, Bloomberg reported, citing an individual conversant in the matter. Two extra Twitter executives — Yoel Roth, the corporate’s head of belief and security, and Robin Wheeler, who led advertising and marketing and gross sales at Twitter — additionally resigned, based on the report. Wheeler then determined to remain on the firm after Musk persuaded her to take action, Bloomberg reported. Roth, Wheeler and Musk’s lawyer Alex Spiro did not reply to a request for remark. 

Nov. 9: Musk tries to reassure advertisers amid confusion about test marks

Twitter’s rollout of a new verification system is messy. Twitter began including grey test marks and an “official” label to high-profile Twitter accounts however then scrapped a few of the modifications hours later.

In an hour-long reside audio chat on Twitter later within the day, Musk stated the brand new labels are an “aesthetic nightmare when trying on the Twitter feed” and “one other means of making a two-class system.” 

Esther Crawford, who oversees early-stage merchandise at Twitter, tweeted that the corporate would nonetheless be rolling out the “official” label however to authorities and industrial entities first. Twitter additionally began permitting folks so as to add blue test marks to their profiles in the event that they pay $Eight a month for a Twitter Blue subscription. Scammers are already utilizing the brand new system to create faux accounts. Twitter stated it could droop accounts engaged in misleading ways and impersonation.

Within the audio chat, Musk mentioned Twitter’s plans for a content material moderation council and choices by corporations to quickly pause their promoting campaigns on Twitter.

“I do not assume having hate speech subsequent to an advert is nice. Clearly,” he stated. Musk additionally stated he thinks it would take Twitter a few months to create a content material moderation council. 

He signaled, although, that he is not planning to decelerate in relation to altering Twitter. 

“The speed of evolution of Twitter can be an immense step change in comparison with what it has been previously,” he stated. “, if nothing else, I’m a technologist and I could make expertise go quick.”

Nov. 6: Paid test marks could also be pushed again, Musk cracks down on impersonation

Paid verification reportedly delayed till after election

Twitter is postponing the rollout of verification badges linked to an $Eight month-to-month subscription service till after the midterm elections, based on The New York Times.

Impersonators get the boot

Musk warned that any Twitter account participating in impersonation with out clearly specifying that it is parody would get hit with a everlasting ban. In response, some customers modified their names to “Elon Musk,” which led to their suspension.

Nov. 5: Paying for test marks, listening to from Dorsey

Pay-for-verification plan reveals up in iOS replace

Model notes for the most recent iteration of Twitter’s app for the Apple iPhone confirmed up within the App Retailer, with a What’s New part that pointed to the verification function. The notes inform customers that “beginning at the moment” for those who “enroll now” for an $8-a-month Twitter Blue subscription, “your account will get a blue checkmark, identical to the celebrities, corporations, and politicians you already comply with.” It seems, although, that this system hasn’t really kicked in but. Learn extra here.

Dorsey weighs in

With information stories saying Twitter had laid off about half its employees, co-founder and former CEO Jack Dorsey took to the service to supply phrases of encouragement and to position blame on himself.

“I personal the accountability for why everyone seems to be on this state of affairs: I grew the corporate dimension too rapidly. I apologize for that,” Dorsey tweeted. He additionally referred to as Twitter staffers previous and current “resilient” and said, “I’m grateful for, and love, everybody who has ever labored on Twitter. I do not anticipate that to be mutual on this second.”

In April, Dorsey expressed his support of Musk taking up the corporate, however he additionally stated that in precept, he thought nobody ought to personal or run Twitter and that it ought to as an alternative be “a public good.”

Nov. 4: Musk says Twitter has had ‘large drop’ in income

Since Musk’s takeover, a number of main advertisers, resembling Tesla rival Normal Motors, meals firm General Mills and pharmaceutical corporation Pfizer, have quickly paused their advert campaigns on Twitter. Musk tweeted that Twitter has had a “large drop” in income, which he blamed on activist teams pressuring advertisers. Musk did not say in his tweet how a lot Twitter’s income has fallen, nor did he establish the activists. Within the tweet, Musk additionally stated Twitter hasn’t modified its content material moderation insurance policies. 

Musk additionally made an look on the Baron Funding Convention, the place he famous that Twitter grappled with income challenges earlier than the acquisition and that he tried to get out of the deal.

His remarks got here after Twitter started laying off employees. Musk later tweeted that there was “no selection when the corporate is dropping over $4M/day.” With out specifying how many individuals had been laid off or what proportion of the workforce, Musk added they had been “provided Three months of severance.” Reportedly, about half of Twitter’s 7,500-person work drive was laid off.

Civil rights teams that met with Musk spoke out concerning the layoffs.

“For starters, there is not any technique to hold election integrity in place if you’re reducing capability to do the monitoring in #TwitterLayoffs,” tweeted Rashad Robinson, president of racial justice group Coloration of Change. The group is a part of #StopToxicTwitter, a coalition of greater than 60 organizations which can be urging main advertisers to pause spending and spend money on content material moderation. Companions listed on the coalition’s web site embrace the Anti-Defamation League, the NAACP, Public Citizen, and the Union of Involved Scientists.

The Volkswagen Group and others reportedly paused advert spending due to issues that advertisements may seem alongside problematic content material on the platform.

Nov. 3: Musk appears to be like for methods to chop prices, lawsuit filed

Musk needs to chop prices and make Twitter much less depending on promoting. 

Reuters, citing two sources conversant in the matter and an inner Slack message, reported that Musk directed Twitter’s group to seek out greater than $1 billion in infrastructure value financial savings.

The corporate is taking a look at different methods to make cash exterior of promoting, together with “paywalled” movies and paid direct messages, The New York Times reported, citing two folks with data of the matter and inner paperwork.

Musk is already making modifications to Twitter’s work tradition. Bloomberg reported that Musk has eliminated “days of relaxation” from Twitter’s worker calendars and plans to cancel the corporate’s distant work coverage. Twitter did not reply to a request for remark.

Twitter reportedly informed workers in an e-mail that layoffs would occur. A lawsuit in search of class motion standing, accused Twitter of violating the federal Worker Adjustment and Retraining Notification (WARN) Act, which requires massive corporations to provide least 60 days of advance discover earlier than mass layoffs, as beforehand reported by Bloomberg.

Nov. 2: Musk reportedly plans to chop half of Twitter’s workforce

Musk plans to chop about 3,700 jobs at Twitter, or half of the social media firm’s workforce, Bloomberg reported. Affected staffers are to learn of their destiny by Nov. 4, sources informed the information outlet.

Musk additionally plans to reverse the corporate’s present work-from-anywhere coverage, requiring remaining workers to report back to an workplace, the unidentified sources stated.

In a single situation for lowering Twitter’s workforce being thought-about, laid off employees can be provided 60 days’ price of severance pay. Twitter customers have been bracing for layoffs since Musk introduced his bid for Twitter in April. One report indicated that Musk planned to cut 75% of jobs at Twitter.

Nov. 1: Musk suggests charging for verification

In a collection of tweets, Musk floated the concept Twitter charge $8 per month for a verified blue check mark as a part of its subscription plan. The corporate’s subscription service, often called Twitter Blue, at present prices $5 per 30 days however does not embrace verification as a perk.

Twitter at present does not cost to confirm accounts with a blue test mark, and the badge is meant to be given out to accounts that the corporate determines are “notable, genuine and lively.” The blue test mark is supposed to assist customers decide if an account of a star, journalist or different public determine is faux or not.

Musk tweeted that the value could be adjusted by nation and that the subscription would come with “precedence in replies, mentions & search, which is crucial to defeat spam/rip-off,” in addition to the “means to publish lengthy video & audio.” He additionally stated customers would see “half as many advertisements.” 

Earlier within the day, The Wall Road Journal reported that Twitter Blue subscribers will lose access to ad-free articles from publishers like Vox, the Los Angeles Instances and Insider. There have been varied stories of various costs for a Twitter Blue subscription, with the corporate additionally reportedly having thought-about rising the subscription worth to $20 a month.

It is unclear from Musk’s tweets if verified customers must pay for a subscription or lose their blue test mark. Musk tweeted there could be “a secondary tag” for public figures, just like the one now used for politicians.

The corporate’s chief buyer officer, Sarah Personette, additionally revealed in a tweet that she resigned.

In the meantime, Twitter stated it has eliminated 1,500 accounts since Oct. 29 for posting hateful content material.

Oct. 31: Official CEO, board dissolved, layoff plans, no Trump determination but, content material moderation restricted

Days after naming himself “Chief Twit” on his Twitter profile, Musk confirmed he’s the company’s CEO by means of a securities filing. Different modifications to Twitter’s management are additionally underway. A associated securities filing reveals Twitter’s board of administrators was dissolved the day Musk took over and recognized Musk because the “sole director” of the corporate. 

He additionally reportedly plans to put off 25% of Twitter’s workforce, The Washington Post reported, citing nameless sources. 

Musk, who has beforehand stated he would reverse former US President Donald Trump’s everlasting ban from Twitter, remains to be getting questions on whether or not he’ll comply with by means of on that. Twitter booted Trump from its platform in 2021 following the lethal US Capitol Hill riot due to issues that his remarks may incite extra violence. 

“If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter could be minting cash!” Musk tweeted

Twitter additionally limited some Trust and Safety employee access to internal tools, Bloomberg reported, curbing their means to reasonable content material and tackle misinformation forward of next week’s US elections. They’ll apparently nonetheless edit or take away posts that would lead to real-world hurt.

“That is precisely what we (or any firm) ought to be doing within the midst of a company transition to scale back alternatives for insider threat. We’re nonetheless implementing our guidelines at scale,” Yoel Roth, Twitter’s head of security and integrity, tweeted in response to Bloomberg’s story.

Oct. 30: Musk toys with checkmark modifications and Vine revival, tweets misinformation

Musk has been busy suggesting modifications to Twitter. He tweeted a ballot about whether or not Twitter ought to deliver again Vine, a short-form video app that Twitter shut down in 2017. 

Twitter additionally reportedly plans to cost $20 per 30 days for its Twitter Blue subscription service, and verified customers would lose their blue checkmark if they do not accomplish that in 90 days, The Verge reported, citing nameless sources. Platformer’s Casey Newton reported that Twitter is considering charging $5 a month to verified customers in the event that they wish to hold their blue checkmarks.

Musk additionally tweeted after which deleted a hyperlink to an article with a baseless conspiracy principle about final week’s assault on Paul Pelosi, the husband of US Home Speaker Nancy Pelosi, in San Francisco. The article got here from an internet site referred to as the Santa Monica Observer. Truth-checking web site Media Bias/Fact Check famous the outlet publishes right-wing misinformation. 

Oct. 29: Twitter battles a surge in racist slurs

Twitter is attempting to fight nameless accounts that began to tweet racist slurs hours after Musk took over Twitter. 

Twitter head of security and integrity Yoel Roth tweeted that the corporate has “seen a small variety of accounts publish a ton of tweets that embrace slurs and different derogatory phrases.” He added that “greater than 50,000 tweets repeatedly utilizing a selected slur got here from simply 300 accounts.”

“Backside line up entrance: Twitter’s insurance policies have not modified. Hateful conduct has no place right here. And we’re taking steps to place a cease to an organized effort to make folks assume we’ve got,” he tweeted.

Oct. 28: Twitter to type content material moderation council

Advocacy teams have raised issues that Musk’s management over Twitter would permit extra hate speech and misinformation to floor on the platform. Musk has vowed publicly he does not need Twitter to turn into a “free-for-all hellscape” however has additionally stated that he is “towards censorship that goes far past the regulation.”

Musk stated the corporate would type a content material moderation council with “extensively various viewpoints.” The corporate will not make any main content material choices or account reinstatements earlier than the council convenes, he tweeted.

A securities filing on Oct. 28 additionally famous that Twitter’s inventory is being delisted on the New York Inventory Alternate. Twitter, a publicly traded firm, grew to become a non-public one. 

Oct. 27: Musk takes over Twitter, fires executives

Musk grew to become Twitter’s new proprietor and reportedly fired key executives on the firm, together with Twitter CEO Parag Agrawal, CFO Ned Segal and Vijaya Gadde, Twitter’s head of authorized coverage, belief and security.

Earlier within the day, Musk tweeted a letter to advertisers. The billionaire, who as soon as tweeted that he hated promoting, now posted that “promoting, when achieved proper, can delight, entertain and inform you.” 

Musk met with workers all through the week, carried a sink into Twitter’s headquarters as a photograph op and altered his profile to “Chief Twit” earlier than information broke that the deal had been accomplished.

CNET employees contributed to this report.





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