Twitter’s new proprietor and CEO, Elon Musk, is placing his stamp on the influential microblogging social community. Instantly after Musk bought Twitter on Oct. 27, the billionaire started making amjor modifications that embrace firing prime executives and shedding half the employees.
Twitter’s saga with Musk, who additionally runs automaker Tesla and aerospace firm SpaceX, was chaotic even earlier than he took management. He signed a deal in April to accumulate the corporate however then tried to again out of it, main Twitter to sue him. After months of pretrial skirmishes, Musk closed the acquisition proper earlier than a court-ordered deadline.
Here is the newest information about Musk’s takeover of Twitter:
Nov. 17: Musk modifications stance on distant work whereas senators need FTC investigation
An e-mail despatched to Twitter staff on Nov. 9 stated distant work can be banned, nevertheless it seems issues have modified. A message emailed to staff on Thursday had Musk saying distant work could be obtainable, if authorized in response to a report from Bloomberg.
“All that’s required for approval is that your supervisor takes duty for making certain that you’re making a superb contribution,” Musk stated within the e-mail. He additionally wished staff to have in-person group conferences no less than as soon as a month.
This flip-flop comes hours earlier than the 5 p.m. ET deadline Musk laid out to staff to signal on to an “extraordinarily hardcore” work tradition.
Thursday additionally noticed a letter from a group of Democratic senators despatched to Lina Khan, the chairwoman of the US Federal Commerce Fee. Outlined within the letter are what the legislators described as “alarming steps” taken by Musk together with new options which have been used for scams, a rise in hate speech and the elimination of cybersecurity executives inside the firm, probably placing customers’ private information in danger. The senators level out that this motion might imply the corporate is in violation of the FTC’s consent decree to guard this information as a part of a settlement with the commission in 2011.
“We urge the Fee to vigorously oversee its consent decree with Twitter and to carry enforcement actions towards any breaches or enterprise practices which might be unfair or misleading, together with bringing civil penalties and imposing legal responsibility on particular person Twitter executives the place applicable,” the senators stated.
Among the many seven Democratic senators are Richard Blumenthal of Connecticut, Elizabeth Warren of Massachusetts and Cory Booker of New Jersey.
Twitter violated the consent decree again in Might when the FTC discovered the corporate used safety information like telephone numbers and e-mail addresses to focus on promoting at customers. This led to a $150 million settlement paid by Twitter.
Twitter did not instantly reply to a request for remark.
Nov. 16: Musk calls for ‘hardcore’ work tradition. Dorsey’s ‘nope’
Musk emailed all employees to outline his vision for “Twitter 2.0,” which would require an “extraordinarily hardcore” tradition, with lengthy hours and excessive depth, in response to Pragmatic Engineer author (and former Uber engineer) Gergely Orosz. Staff should comply with this on Thursday or go away with three months of severance pay.
Throughout testimony Wednesday over a Tesla shareholder case alleging that his wage as CEO is extreme, Musk additionally reportedly advised the court docket that he doesn’t need to be CEO of Tesla, and that his chief executive leadership of Twitter is a temporary arrangement.
“I count on to cut back my time at Twitter and discover someone else to run Twitter over time,” he stated, in response to CNBC.
Twitter did not reply to a request for remark.
When a follower requested Twitter co-founder Jack Dorsey if he’d take into account returning as CEO, Dorsey responded with a agency “nope.” There isn’t any indication that he received a suggestion to return — the follower’s question got here after Dorsey engaged in dialog about Twitter’s future and expressed confidence that the positioning would survive. His earlier tenure as CEO , and he in Might 2022.
Nov. 15: Staff fired for talking about Musk on Slack
Staff who criticized Elon Musk in Twitter’s Slack channels were fired overnight via email, Platformer’s Casey Newton stated a tweet. They have been apparently advised their “current habits has violated firm coverage.” It is unclear how many individuals have been affected.
Twitter did not reply to a request for remark.
Nov. 14: Musk needs better Twitter video help
Talking by way of video hyperlink, Musk advised enterprise leaders in the course of the G20 summit in Bali that he needs to see Twitter support more longer-form video to usher in extra content material creators. He additionally famous that he is been working “on the absolute most quantity … from morning til night time, seven days every week” because the acquisition.
Nov. 13: SpaceX reportedly buys main Twitter advert bundle
SpaceX, Musk’s aerospace firm, ordered a Twitter “takeover” advertising package for its satellite tv for pc web service Starlink, CNBC reported. It will seemingly promote the service on folks’s Twitter timelines in Spain and Australia and may value greater than $250,000. It comes after some advertisers paused campaigns as a result of upheaval at Twitter.
SpaceX did not reply to a request for remark.
Nov. 12: Hundreds of contract staff seemingly terminated
Twitter reduce hundreds of contract staff, in response to Platformer’s Casey Newton, Axios and CNBC, with Newton reporting that round 4,400 of Twitter’s roughly 5,500 contractors have been affected. Most did not get any discover and came upon as a result of they misplaced entry to the corporate’s e-mail and inner communications methods, Newton reported.
The corporate did not reply to a request for remark.
Nov. 11: Twitter Blue subscription possibility vanishes
The choice to join the $Eight a month subscription service Twitter Blue is no longer available on Twitter’s iOS app, as earlier reported by The Verge. The shift comes days after the service launched for Apple units and previous to its Android launch. Trying to subscribe on desktop directs you to the iOS app.
CNET can affirm that this manifests in two distinct methods: the choice to subscribe has vanished from the sidebar, and tapping the hyperlink provides you an error message.
“Thanks in your curiosity!” it reads. “Twitter Blue shall be obtainable in your nation sooner or later. Please verify again later.”
It is unclear why the corporate paused signups for the service, however a lot of customers reportedly purchased verification to impersonate brands and celebrities. An internal note posted on its Slack stated it stopped folks from subscribing “to assist handle impersonation points,” in response to tech outlet Platformer’s Zoë Schiffer.
Twitter did not instantly reply to CNET’s request for remark.
Nov. 10: Musk bans distant work and warns of chapter, lawyer says he is risking billions in FTC fines
Musk despatched his first emails to staff on Nov. 9, warning that “the financial image forward is dire.” He banned remote work until he personally authorized it, in response to Bloomberg, whereas The New York Instances reported that he advised employees “absolutely the prime precedence is finding and suspending any verified bots/trolls/spam.”
An lawyer on Twitter’s privateness group posted a message within the firm’s Slack warning that Musk’s give attention to monetizing its customers is making him take dangerous steps, The Verge reported. It is apparently at explicit danger of incurring billions in fines from the Federal Commerce Fee within the wake of a Might settlement concerning .
Twitter’s chief privateness officer, Damien Kieran; Chief Info Safety Officer Lea Kissner; and Chief Compliance Officer Marianne Fogarty all resigned, The Verge famous. Kissner’s departure confirmed her departure in a tweet.
Musk additionally reportedly advised staff chapter was a chance, Bloomberg reported, citing an individual aware of the matter. Two extra Twitter executives — Yoel Roth, the corporate’s head of belief and security, and Robin Wheeler, who led advertising and marketing and gross sales at Twitter — additionally resigned, in response to the report. Wheeler then determined to remain on the firm after Musk persuaded her to take action, Bloomberg reported. Roth, Wheeler and Musk’s lawyer Alex Spiro did not reply to a request for remark.
Nov. 9: Musk tries to reassure advertisers amid confusion about verify marks
Twitter’s rollout of ais messy. Twitter began including grey verify marks and an “official” label to high-profile Twitter accounts however then scrapped a few of the modifications hours later.
In an hour-long stay audio chat on Twitter later within the day, Musk stated the brand new labels are an “aesthetic nightmare when wanting on the Twitter feed” and “one other means of making a two-class system.”
Esther Crawford, who oversees early-stage merchandise at Twitter, tweeted that the corporate would nonetheless be rolling out the “official” label however to authorities and business entities first. Twitter additionally began permitting folks so as to add blue verify marks to their profiles in the event that they pay $Eight a month for a Twitter Blue subscription. Scammers are already utilizing the brand new system to create faux accounts. Twitter stated it could droop accounts engaged in misleading techniques and impersonation.
Within the audio chat, Musk mentioned Twitter’s plans for a content material moderation council and selections by firms to quickly pause their promoting campaigns on Twitter.
“I do not assume having hate speech subsequent to an advert is nice. Clearly,” he stated. Musk additionally stated he thinks it is going to take Twitter a few months to create a content material moderation council.
He signaled, although, that he is not planning to decelerate in the case of altering Twitter.
“The speed of evolution of Twitter shall be an immense step change in comparison with what it has been prior to now,” he stated. “, if nothing else, I’m a technologist and I could make know-how go quick.”
Nov. 6: Paid verify marks could also be pushed again, Musk cracks down on impersonation
Paid verification reportedly delayed till after election
Twitter is The New York Times.linked to an $Eight month-to-month subscription service till after the , in response to
Impersonators get the boot
Musk warned that any Twitter account participating in impersonation with out clearly specifying that it is parody would get hit with a everlasting ban. In response, some customers modified their names to “Elon Musk,” which led to their suspension.
Nov. 5: Paying for verify marks, listening to from Dorsey
Pay-for-verification plan exhibits up in iOS replace
Model notes for the most recent iteration of Twitter’s app for the Apple iPhone confirmed up within the App Retailer, with a What’s New part that pointed to the verification characteristic. The notes inform customers that “beginning right this moment” in case you “enroll now” for an $8-a-month Twitter Blue subscription, “your account will get a blue checkmark, identical to the celebrities, firms, and politicians you already comply with.” It seems, although, that this system hasn’t really kicked in but. Learn extra.
Dorsey weighs in
With information reviews saying Twitter had laid off about half its employees, co-founder and former CEO Jack Dorsey took to the service to supply phrases of encouragement and to position blame on himself.
“I personal the duty for why everyone seems to be on this scenario: I grew the corporate measurement too shortly. I apologize for that,” Dorsey tweeted. He additionally referred to as Twitter staffers previous and current “resilient” and said, “I’m grateful for, and love, everybody who has ever labored on Twitter. I do not count on that to be mutual on this second.”
In April, Dorsey expressed his support of Musk taking up the corporate, however he additionally stated that in precept, he thought nobody ought to personal or run Twitter and that it ought to as a substitute be “a public good.”
Nov. 4: Musk says Twitter has had ‘large drop’ in income
Since Musk’s takeover, a number of main advertisers, corresponding to Tesla rival Basic Motors, meals firm General Mills and pharmaceutical corporation Pfizer, have quickly paused their advert campaigns on Twitter. Musk tweeted that Twitter has had a “large drop” in income, which he blamed on activist teams pressuring advertisers. Musk did not say in his tweet how a lot Twitter’s income has fallen, nor did he establish the activists. Within the tweet, Musk additionally stated Twitter hasn’t modified its content material moderation insurance policies.
Musk additionally made an look on the Baron Funding Convention, the place he famous that Twitter grappled with income challenges earlier than the acquisition and that he tried to get out of the deal.
Civil rights teams that met with Musk spoke out concerning the layoffs.
“For starters, there is no strategy to preserve election integrity in place if you’re slicing capability to do the monitoring in #TwitterLayoffs,” tweeted Rashad Robinson, president of racial justice group Coloration of Change. The group is a part of #StopToxicTwitter, a coalition of greater than 60 organizations which might be urging main advertisers to pause spending and put money into content material moderation. Companions listed on the coalition’s web site embrace the Anti-Defamation League, the NAACP, Public Citizen, and the Union of Involved Scientists.
The Volkswagen Group and others reportedly paused advert spending due to issues that adverts might seem alongside problematic content material on the platform.
Nov. 3: Musk appears for tactics to chop prices, lawsuit filed
Musk needs to chop prices and make Twitter much less depending on promoting.
Reuters, citing two sources aware of the matter and an inner Slack message, reported that Musk directed Twitter’s group to search out greater than $1 billion in infrastructure value financial savings.
The corporate is taking a look at different methods to generate income outdoors of promoting, together with “paywalled” movies and paid direct messages, The New York Times reported, citing two folks with data of the matter and inner paperwork.
Musk is already making modifications to Twitter’s work tradition. Bloomberg reported that Musk has eliminated “days of relaxation” from Twitter’s worker calendars and plans to cancel the corporate’s distant work coverage. Twitter did not instantly reply to a request for remark.
Twitter reportedly advised staff in an e-mail that layoffs would occur. A lawsuit searching for class motion standing, accused Twitter of violating the federal Worker Adjustment and Retraining Notification (WARN) Act, which requires giant firms to present least 60 days of advance discover earlier than mass layoffs, as beforehand reported by Bloomberg.
Nov. 2: Musk reportedly plans to chop half of Twitter’s workforce
Musk plans to chop about 3,700 jobs at Twitter, or half of the social media firm’s workforce, Bloomberg reported. Affected staffers are to learn of their destiny by Nov. 4, sources advised the information outlet.
Musk additionally plans to reverse the corporate’s present work-from-anywhere coverage, requiring remaining staff to report back to an workplace, the unidentified sources stated.
In a single situation for decreasing Twitter’s workforce being thought-about, laid off employees shall be provided 60 days’ value of severance pay. Twitter customers have been bracing for layoffs since Musk introduced his bid for Twitter in April. One report indicated that.
Nov. 1: Musk suggests charging for verification
In a sequence of tweets, Musk floated the concept Twitteras a part of its subscription plan. The corporate’s subscription service, often known as Twitter Blue, presently prices $5 per thirty days however does not embrace verification as a perk.
Twitter presently does not cost to confirm accounts with a blue verify mark, and the badge is meant to be given out to accounts that the corporate determines are “notable, genuine and energetic.” The blue verify mark is supposed to assist customers decide if an account of a star, journalist or different public determine is faux or not.
Musk tweeted that the worth can be adjusted by nation and that the subscription would come with “precedence in replies, mentions & search, which is crucial to defeat spam/rip-off,” in addition to the “means to publish lengthy video & audio.” He additionally stated customers would see “half as many adverts.”
Earlier within the day, The Wall Avenue Journal reported that Twitter Blue subscribers will lose access to ad-free articles from publishers like Vox, the Los Angeles Instances and Insider. There have been numerous reviews of various costs for a Twitter Blue subscription, with the corporate additionally reportedly having thought-about rising the subscription value to $20 a month.
It is unclear from Musk’s tweets if verified customers must pay for a subscription or lose their blue verify mark. Musk tweeted there can be “a secondary tag” for public figures, just like the one now used for politicians.
The corporate’s chief buyer officer, Sarah Personette, additionally revealed in a tweet that she resigned.
In the meantime, Twitter stated it has eliminated 1,500 accounts since Oct. 29 for posting hateful content material.
Oct. 31: Official CEO, board dissolved, layoff plans, no Trump determination but, content material moderation restricted
Days after naming himself “Chief Twit” on his Twitter profile, Musk securities filing. Different modifications to Twitter’s management are additionally underway. A associated securities filing exhibits Twitter’s board of administrators was dissolved the day Musk took over and recognized Musk because the “sole director” of the corporate.via a
Musk, who has beforehand stated he would reverse former US President Donald Trump’s everlasting ban from Twitter, remains to be getting questions on whether or not he’ll comply with via on that. Twitter booted Trump from its platform in 2021 following the lethal US Capitol Hill riot due to issues that his remarks might incite extra violence.
“If I had a greenback for each time somebody requested me if Trump is coming again on this platform, Twitter can be minting cash!” Musk tweeted.
Twitter additionally limited some Trust and Safety employee access to internal tools, Bloomberg reported, curbing their means to average content material and handle misinformation forward of . They will apparently nonetheless edit or take away posts that would end in real-world hurt.
“That is precisely what we (or any firm) ought to be doing within the midst of a company transition to cut back alternatives for insider danger. We’re nonetheless implementing our guidelines at scale,” Yoel Roth, Twitter’s head of security and integrity, tweeted in response to Bloomberg’s story.
Oct. 30: Musk toys with checkmark modifications and Vine revival, tweets misinformation
Musk has been busy suggesting modifications to Twitter. He tweeted a ballot about whether or not Twitter ought to carry again Vine, a short-form video app that Twitter shut down in 2017.
Twitter additionally reportedly plans to cost $20 per thirty days for its Twitter Blue subscription service, and verified customers would lose their blue checkmark if they do not achieve this in 90 days, The Verge reported, citing nameless sources. Platformer’s Casey Newton reported that Twitter is considering charging $5 a month to verified customers in the event that they need to preserve their blue checkmarks.
Musk additionally tweeted after which deleted a hyperlink to an article with a baseless conspiracy idea about final week’s assault on Paul Pelosi, the husband of US Home Speaker Nancy Pelosi, in San Francisco. The article got here from a web site referred to as the Santa Monica Observer. Truth-checking web site Media Bias/Fact Check famous the outlet publishes right-wing misinformation.
Oct. 29: Twitter battles a surge in racist slurs
Twitter is making an attempt to fight nameless accounts that began to tweet racist slurs hours after Musk took over Twitter.
Twitter head of security and integrity Yoel Roth tweeted that the corporate has “seen a small variety of accounts publish a ton of tweets that embrace slurs and different derogatory phrases.” He added that “greater than 50,000 tweets repeatedly utilizing a specific slur got here from simply 300 accounts.”
“Backside line up entrance: Twitter’s insurance policies have not modified. Hateful conduct has no place right here. And we’re taking steps to place a cease to an organized effort to make folks assume we now have,” he tweeted.
Oct. 28: Twitter to kind content material moderation council
Advocacy teams have raised issues that Musk’s management over Twitter would permit extra hate speech and misinformation to floor on the platform. Musk has vowed publicly he does not need Twitter to turn out to be a “free-for-all hellscape” however has additionally stated that he is “towards censorship that goes far past the regulation.”
Musk stated the corporate would kind a content material moderation council with “broadly various viewpoints.” The corporate will not make any main content material selections or account reinstatements earlier than the council convenes, he tweeted.
A securities filing on Oct. 28 additionally famous that Twitter’s inventory is being delisted on the New York Inventory Alternate. Twitter, a publicly traded firm, grew to become a non-public one.
Oct. 27: Musk takes over Twitter, fires executives
Musk grew to become Twitter’s new proprietor and reportedly fired key executives on the firm, together with Twitter CEO Parag Agrawal, CFO Ned Segal and Vijaya Gadde, Twitter’s head of authorized coverage, belief and security.
Earlier within the day, Musk tweeted a letter to advertisers. The billionaire, who as soon as tweeted that he hated promoting, now posted that “promoting, when executed proper, can delight, entertain and inform you.”
Musk met with staff all through the week, carried a sink into Twitter’s headquarters as a photograph op and altered his profile to “Chief Twit” earlier than information broke that the deal had been accomplished.
CNET employees contributed to this report.