This story is part of Focal Point iPhone 2022, CNET’s collection of news, tips and advice around Apple’s most popular product.

In order for you the most important iPhone, you may should be prepared to pay prime greenback. The 6.7-inch iPhone 13 Pro Max is among the largest telephones Apple has ever made, and it begins at $1,100. However followers of large telephones might have one thing cheaper to sit up for at Apple’s Sept. 7 event

Apple may launch an iPhone 14 Max for the primary time in 2022, based on experiences from Nikkei Asian Review and well-connected analyst Ming-Chi Kuo. Sure, you learn that accurately, an iPhone 14 Max, to not be confused with the anticipated iPhone 14 Professional Max. 

Studies recommend this new 6.7-inch telephone will likely be a much bigger model of subsequent 12 months’s customary iPhone. A 9to5Mac report describing Kuo’s analysis observe says we’ll seemingly see 4 iPhone fashions whole: two high-end iPhones in 6.1-inch and 6.7-inch sizes; and two low-end iPhones in 6.1-inch and 6.7-inch sizes.

A supply with direct data of the matter talking with Nikkei additionally described the brand new 6.7-inch mannequin as a “comparatively cost-effective model of the most important iPhone Professional Max.” Bloomberg’s Mark Gurman also reports {that a} new 6.7-inch iPhone 14 Max might be on the best way.

That is an enormous deal, as a result of Apple’s supersized iPhones are normally reserved for these prepared to pay via the nostril for its premium smartphones. Sure, an iPhone 14 Max will seemingly be pricier than the usual iPhone 14. However because it’s anticipated to be positioned as a much bigger iPhone 14, it nonetheless most likely will not be as expensive because the successor to the iPhone 13 Pro Max. Such a product may assist Apple faucet into a brand new market of potential iPhone consumers, presumably together with those that might have gravitated towards Android to get greater screens at decrease costs.

Apple’s historical past of launching greater iPhones

Apple is aware of there is a marketplace for bigger telephones. It started launching greater iPhones in 2014 beginning with the iPhone 6 Plus to higher compete with units like Samsung’s Galaxy Note. Apple has continued this sample via 2021 with the iPhone 13 Pro Max, though its general method has diversified over time. 

The iPhone 6 Plus, for instance, was basically a bigger model of the iPhone 6. Apart from its greater display screen, most of the technical particulars have been the identical, aside from some minor variations. However in different improve cycles, greater screens have gone hand-in-hand with extra dramatic digicam upgrades. As an example, Apple launched Portrait Mode on the iPhone 7 Plus, a function that was unique to the twin digicam on the bigger telephone and unavailable on its smaller sibling. 


Angela Lang/CNET

That latter method extra intently traces up with Apple’s present iPhone technique. As soon as once more, Apple is simply providing a much bigger display screen on the mannequin that comes with additional cameras. The distinction is that it now gives an in-between possibility within the iPhone 13 Pro. That iPhone is cheaper than the Professional Max and contains its triple-lens digicam system together with different extras together with assist for a 120Hz refresh price. However is available in on the identical 6.1-inch dimension because the common iPhone 13

The iPhone 14 Max sounds prefer it might be the fitting center floor for followers of big-screened telephones. Similar to the iPhone 13 Professional supplies a greater digicam than the iPhone 13 at a lower cost than the iPhone 13 Professional Max, the iPhone 14 Max may provide a extra spacious display screen at a lower cost than the subsequent Professional Max. 

This might be particularly useful for individuals who need the larger display screen however do not want the triple-lens digicam, lidar sensor, macro images and different luxurious options that outline the Professional iPhone fashions.

Why we like greater telephones

Launching an iPhone 14 Max would make sense for a lot of causes. For one, individuals appear to choose bigger iPhones. Information from Client Intelligence Analysis Companions exhibits that the 6.7-inch iPhone 12 Professional Max was the bestselling model within the third quarter of 2021, noting that consumers have been avoiding “smaller, older fashions.” In the meantime, demand for the iPhone 12 Mini had been weak, based on Nikkei Asian Review

When you’re questioning why, the reply is easy and possibly apparent: We use our telephones for almost every little thing. Individuals now spend more time looking at their phones than they do watching TV, eMarketer reported in 2019. The pandemic exacerbated our reliance on the web, and in flip our smartphones. Display screen time amongst US adolescents, for instance, greater than doubled in comparison with pre-pandemic ranges, based on a examine revealed within the JAMA Pediatrics journal. 

When you’re spending extra time looking at your telephone, it solely is sensible that you simply’d desire a bigger display screen. Some individuals — like me — might worth a much bigger display screen over a extra superior digicam, making an iPhone 14 Max sound all of the extra interesting. That is very true since I do not personal a private laptop computer proper now (I’ve a desktop pc for private issues and a work-issued laptop computer for job-related duties). 

Which means I take advantage of my telephone for lots of on a regular basis duties like studying the information, checking emails and paying payments — all issues that might be even simpler on a much bigger gadget. If I desire a telephone with a large display screen, my solely alternative as an iPhone person is to spend $1,100 on the iPhone 13 Professional Max — despite the fact that I can get by simply fantastic with the usual iPhone’s dual-lens digicam.

iPhone 13 Pro Max

Sarah Tew/CNET

Bigger telephones may also be cumbersome to make use of, however there are two the explanation why this does not concern me in 2021. For one, I am not commuting to work day-after-day anymore. Actions that might be troublesome on a 6.7-inch telephone, like shortly checking the time, utilizing it one-handed as I am gripping the subway pole or squeezing it right into a jacket pocket aren’t a lot of a difficulty anymore. 

I additionally depend on my Apple Watch for these on a regular basis duties once I do depart the home or sometimes head to the workplace. My iPhone stays in my pocket or my bag till I am able to dive into some studying materials or reply to work-related queries. 

Android followers, then again, have loads of alternative in the case of big-screened telephones. And a few of them are cheaper than the iPhone 13 Professional Max. Each the $900 Google Pixel 6 Pro and $1,000 Samsung Galaxy S21 Plus include 6.7-inch screens for a lower cost.

Solely Apple is aware of what 2022 will deliver for the iPhone. However I am hoping the rumors are true and we’ll see extra selection for followers of big-screened telephone followers. That’s, not less than till the much-rumored foldable iPhone arrives.

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