This story is part of Focal Point iPhone 2022, CNET’s collection of news, tips and advice around Apple’s most popular product.

What’s occurring

Apple is rumored to be including one other 6.7-inch iPhone to its lineup this yr. This cellphone will reportedly be a bigger model of the usual iPhone 14.

Why it issues

Throwing one other 6.7-inch iPhone into the combination might detract from the iPhone 14 Professional Max’s enchantment. Particularly as customers are slicing again on spending.

What’s subsequent

Apple is holding an occasion on Sept. 7, the place it is anticipated to unveil new iPhone fashions.

The rumored iPhone 14 Pro Max might have the next decision digicam, a brand new processor from Apple and a supersized 6.7-inch display screen like the present iPhone 13 Pro Max. These updates would definitely be appreciated, however they’re additionally routine for an annual iPhone improve. Apple may want extra to make its highest-end iPhone stand out in 2022. 

That is as a result of the iPhone 14 Professional Max will not be the one gigantic iPhone in Apple’s lineup anymore, if the newest rumors are to be believed. Apple is anticipated to launch a 6.7-inch iPhone 14 Max as effectively this yr, that means those that love massive screens will not must splurge on the Professional Max simply to get an even bigger show. Analysts have additionally speculated that Apple might increase the prices of the iPhone 14 Pro and Pro Max in comparison with final yr, doubtlessly making the Professional Max a good more durable promote.  

Except for the distinction in display screen dimension, there’s usually little that separates Apple’s “Professional” iPhones from its “Professional Max” gadgets. I am hoping that modifications with the Telephone 14 Professional Max, which we’re anticipating to study throughout Apple’s upcoming Sept. 7 event. With inflation putting a dent in smartphone shipments, firms like Apple might must work tougher to persuade customers to spend extra on high-end gadgets. 

iPhone 14 Professional Max: What to anticipate

If Apple does launch an iPhone 14 Professional Max in September, it is prone to be a sequel to Apple’s present iPhone 13 Pro Max. As such, it’s going to in all probability have a 6.7-inch display screen and a triple-lens digicam that features broad, ultrawide and telephoto lenses. In an effort to additional distinguish its Professional iPhones from its normal iPhones, Apple will reportedly give the iPhone 14 Professional and Professional Max an upgraded 48-megapixel digicam sensor, a quicker A16 Bionic chip and a redesigned digicam module on the entrance that removes the notch. 

These options are stated to be unique to the iPhone 14 Professional and Professional Max, that means they will not seem on the usual iPhone 14 and iPhone 14 Max. That is all based on studies from Bloomberg’s Mark Gurman and TF Worldwide Securities analyst Ming-Chi Kuo, each of which have robust observe information on the subject of reporting on unreleased Apple merchandise.

Supplied Apple maintains its present pricing structure, the iPhone 14 Professional Max will probably begin at $1,100 for the 128GB mannequin. The iPhone 14 Professional will probably start at $1,000.

Why the iPhone 14 Professional Max wants to face out

If the studies develop into true, the iPhone 14 Professional and Professional Max might embody one of many greatest digicam enhancements we have seen on the iPhone in years. That alone might make them interesting to these available in the market for a brand new gadget. 

The issue, nonetheless, is that the iPhone 14 Professional Max might find yourself getting misplaced within the shuffle. Consumers who simply care about having the most effective digicam might get by with the cheaper iPhone 14 Professional, whereas those that primarily need a big display screen might go for the rumored iPhone 14 Max. Each gadgets will probably be cheaper than the iPhone 14 Professional Max. 

The launch would additionally come at a time when individuals are seemingly spending much less on cell gadgets and being extra cautious about their purchases. Smartphone shipments are anticipated to say no by 3.5% in 2022, based on estimates from the International Data Corporation printed in June. The NPD Group reported in Could that greater than eight in 10 customers are planning to reassess their product spending within the subsequent three to 6 months. A current NPD survey additionally indicated customers plan to hunt less-expensive gadgets, search for promotions and reduce on total purchases within the subsequent few months. 

These elements might make it harder to persuade customers to spend greater than $1,000 on a brand new cellphone, particularly when they are able to get a few of the similar advantages (a bigger display screen or a triple-lens digicam) on cheaper fashions. With the iPhone 14 Professional Max, Apple would probably be relying on the truth that customers are keen to pay a premium to get each a bigger display screen and a greater digicam.

How Apple might make the iPhone 14 Professional Max really feel particular

There are some things Apple might do to make the iPhone 14 Professional Max stand out alongside the common iPhone 14 Professional and iPhone 14 Max. As I’ve written in the past, I might like to see Apple implement iPad-like software program options that make higher use of the Professional Max’s big display screen. For instance, it might add a multitasking mode that makes it simpler to view a couple of app concurrently. I might additionally wish to see an always-on show possibility, much like the one accessible on newer Apple Watch fashions and plenty of competing Android telephones. 

Samsung has performed a greater job of distinguishing its premium Galaxy S22 Ultra from the common Galaxy S22 and S22 Plus. Regardless that the $1,200 Galaxy S22 Extremely is probably going too costly for most individuals, it provides distinct options you may’t get on Samsung’s less-expensive fashions. The Extremely has a built-in stylus for notetaking and drawing, a 6.8-inch display screen that is bigger than another cellphone in Samsung’s S22 lineup, the next decision 40-megapixel selfie digicam and foremost digicam system with two telephoto lenses and a 10-times optical zoom.

None of these traits can be found on Samsung’s different S22 gadgets, together with the $1,000 Galaxy S22 Plus. The iPhone 13 Professional Max, by comparability, has lots in frequent with the iPhone 13 Professional, except for its bigger display screen and longer battery life. In different phrases, Apple is counting on the iPhone 13 Professional Max’s 6.7-inch display screen to tell apart it from the common Professional. 

But when Apple does launch a 6.7-inch model of the usual iPhone, simply as studies from Nikkei Asian Review, Bloomberg and Ming-Chi Kuo point out, the iPhone 14 Professional Max may really feel much less distinctive on this yr’s lineup. The rumored iPhone 14 Max probably will not have the identical extras as Apple’s Professional iPhones, resembling a triple-lens digicam and a display screen with the next refresh charge for smoother scrolling. But it surely may be compelling sufficient to entice consumers that merely need a bigger display screen and do not care as a lot about having a telephoto lens. 

Regardless, the iPhone 14 Professional Max will likely be a prime vendor if its predecessors are any indication. The iPhone 13 Professional Max landed within the prime 5 smartphone fashions in areas such because the US, UK, France, Germany and China, based on Counterpoint Research. The iPhone 12 Professional Max was additionally the second best-selling cellphone globally in 2021, Counterpoint Research additionally reported. 

Nonetheless, till a foldable iPhone comes alongside, the iPhone Professional Max will likely be Apple’s costliest and most premium iPhone. That additionally means it needs to be the most effective showcase of Apple’s expertise, which is why I might wish to see extra unique options that you could’t get elsewhere.

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