The all-new 2023 Toyota Prius and Prius Prime don’t have any proper to look pretty much as good as they do. The fifth era of Toyota’s eco-car icon is rocking a pointy, edgy new design and an up to date hybrid powertrain that boasts considerably extra energy than earlier than.

There may be maybe no automobile that is extra synonymous with the phrase “hybrid” than the Prius. Toyota’s wedge-shaped hatchback was the world’s first manufacturing hybrid automobile when it hit Japanese roads again in 1997. It was nonetheless the primary and solely hybrid when it reached the States in 2001. Since then, over 5 million Prii have rolled out of dealerships and onto American roads and the Prius’ success has solidified Toyota’s fame as the hybrid model. 

Sharp new look

The brand new era continues to be recognizable as a Prius, however its form has shifted. The five-door liftback’s design is way more windswept with a extra severely angled windshield. The roof sits 2 inches decrease than the earlier era and the Prius’ seating place can also be about an inch nearer to the bottom. In the meantime, the physique is sort of an inch wider on the rear, emphasizing the hunkered down proportions of this sportier hybrid.

17-inch wheels are commonplace gear, however as much as 19-inch rims could be discovered on XLE and XSE grades.


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Toyota’s Hammerhead headlamps glare aggressively from the forefront of the Prius’ low hood; their design is just like the fascia of the just lately debuted bZ4X electric crossover. In the meantime, the tail inherits a few of its design DNA from Toyota’s Mirai, echoing the form of the hydrogen-powered sedan’s brake lights and the way in which they barely fold below the nook sheet metallic. 

2.0-liter Hybrid powertrain

The brand new Prius is powered by Toyota’s fifth-gen hybrid powertrain which upgrades to a bigger 2.0-liter gasoline engine and a newly developed lithium-ion battery. The brand new battery is, pound-for-pound, about 15% extra highly effective than the outdated nickel-metal pack. This allowed Toyota’s engineers to avoid wasting area with a smaller unit that tucks deeper into the chassis beneath the second-row bench. Retaining weight low is an all-around good factor for driving dynamics.

These enhancements increase the front-driven 2023 Prius’ output to 194 horsepower, a giant step up from the outdated 1.8-liter’s 121 ponies. (Up to date torque estimates haven’t but been introduced.) Hustling from Zero to 60 mph now takes simply 7.2 seconds, down from 9.Eight ticks earlier than. In the meantime, the Prius retains its glorious gas economic system, returning 57 mixed mpg in accordance with Toyota’s estimates.

Digital all-wheel drive can also be accessible, including an electrical motor to the rear axle that spins up as wanted. Peak energy climbs to 196 hp on this configuration — hybrid math, with its overlapping torque curves, could be bizarre — whereas the 0-to-60 dash drops to a good 7.Zero seconds. Elevated traction and stability, and never outright velocity, are the true advantages of going AWD.

The Prius Prime

Along with a typical J1772 charging port, you’ll spot the brand new plug-in hybrid Prius Prime by its novel Photo voltaic Roof. Toyota tells me the roof trickle-charges the traction battery when parked and helps energy auxiliary programs, together with air con, when driving. Behind the scenes, the Prime upgrades to a bigger lithium-ion battery, which Toyota says nets it a 50% improve in EV vary over the earlier era’s 25 miles. I am going to do the maths for you: It is round 37.5 miles.

Additionally powered by a 2.0-liter fifth-gen hybrid system, the 2023 Prius Prime will get a good larger horsepower bump to 220 hp. That is a whopping 100 ponies greater than the earlier era, and its 6.6-second 0-to-60 time is faster than the new Acura Integra when outfitted with its CVT. Relying on how the Prime delivers its torque and handles within the corners, this might really be a Prius that is enjoyable to drive.

Toyota Audio Multimedia

The brand new inside hits the same mix of “cheap, however not low cost” that I’ve come to anticipate from the Prius. The design and ergonomics borrow closely from the bZ4X, that includes a digital instrument cluster sitting excessive atop the dashboard above a low-slung steering wheel. It is a bit odd trying, however after sitting within the Prius for some time (and driving the bZ4X earlier this 12 months), I dig it.

Toyota’s Audio Multimedia infotainment lives on a typical 8-inch central touchscreen with commonplace wi-fi Android Auto and Apple CarPlay. The software program is over-the-air updatable and options a variety of linked options that will require a subscription to proceed utilizing past trial intervals starting from one to 10 years. All through the cabin, six USB Sort-C ports could be discovered within the middle console, beneath the dashboard and on the second row.

Rating a Prius Restricted or Prius Prime XSE Premium to step as much as a giant 12.3-inch touchscreen. These high spec fashions additionally add phone-as-key functionality, an influence liftback and JBL premium audio. The Prius Restricted additionally has a hard and fast panoramic glass roof.

The Prius joins the massive display screen automobile membership with as much as a 12.3-inch central show.


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Toyota Security Sense 3.0

Customary throughout all Prius fashions is Toyota’s Security Sense 3.Zero drive help suite. You do not even must verify a field to get pre-collision alerts with pedestrian detection, lane-tracing steering help, full-speed adaptive cruise management and extra. New for 2023 is a typical characteristic referred to as Proactive Driving Help, which mechanically provides steering and braking help to observe a bend within the highway or in case you get too near the automobile forward. Sounds terribly annoying.

Prius Prime’s extra entrance nook radar sensors and driver monitoring digital camera energy extra non-obligatory security and comfort options like hands-free parking help, entrance cross-traffic alert and lane change steering help. Completely new to Toyota and the Prime is Site visitors Jam Help, enabling hands-free steering, braking and accelerating in low-speed (below 25 mph) or stop-and-go site visitors. It is a supervised driver help tech, so a digital camera watches the motive force’s eyes to ensure they keep on the highway.

The 2023 Toyota Prius goes on sale in December of this 12 months with the plug-in Prius Prime becoming a member of it in early 2023. Pricing and extra detailed specs and economic system estimates can be introduced nearer to their respective launch home windows.



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